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    Former Head of Public Service Joseph Kinyua takes over as KCB Group Chairman

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    KCB Group shareholders to pocket KES 3.2 billion final dividend

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    KCB Group PLC reports KES 9.8 billion profit after tax in Q1 2023

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    Kenyan students win global tech prize with hearing app

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    OpenAI leaders call for coordination and safety in superintelligence development

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    Google adds 8 new African countries to its Flood Hub platform

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    Safaricom to carry out system maintenance for 5 hours on Saturday night

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    Complete list of Macs that will run macOS Ventura

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    Apple unleashes new MacBook Pros with powerful chips, more ports and a notch

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    Lenovo X1 Carbon 5th Generation Review: just good enough

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    Xiaomi launches Redmi Note 12 Series in Kenya, starts at KES 21,999

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    TECNO announces pre-orders for its first foldable smartphone in Kenya

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    Oppo Reno 8T 5G launched in Kenya for KES 49,999

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    TECNO launches PHANTOM X2 Series with retractable portrait lens in Kenya

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    Samsung’s first 2023 Galaxy A series phone comes with 5G, and it’s cheap

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    Report: Kenyan millennials and Gen Zs want more media coverage on money and empowerment

    Report: Kenyan millennials and Gen Zs want more media coverage on money and empowerment

    Former Head of Public Service Joseph Kinyua takes over as KCB Group Chairman

    Former Head of Public Service Joseph Kinyua takes over as KCB Group Chairman

    Isuzu East Africa launches special edition D-Max in honor of Eliud Kipchoge

    Isuzu East Africa launches special edition D-Max in honor of Eliud Kipchoge

    KCB Group shareholders to pocket KES 3.2 billion final dividend

    KCB Group shareholders to pocket KES 3.2 billion final dividend

    KCB Group PLC reports KES 9.8 billion profit after tax in Q1 2023

    KCB Group PLC reports KES 9.8 billion profit after tax in Q1 2023

    Kenyan students win global tech prize with hearing app

    Kenyan students win global tech prize with hearing app

    OpenAI leaders call for coordination and safety in superintelligence development

    OpenAI leaders call for coordination and safety in superintelligence development

    Google adds 8 new African countries to its Flood Hub platform

    Google adds 8 new African countries to its Flood Hub platform

    Safaricom to carry out system maintenance for 5 hours on Saturday night

    Safaricom to carry out system maintenance for 5 hours on Saturday night

  • Laptops
    Apple launches 15-inch MacBook Air with M2 Chip

    Apple launches 15-inch MacBook Air with M2 Chip

    Apple unveils 14-inch and 16-inch MacBook Pro with M2 Pro and M2 Max chips

    Apple unveils 14-inch and 16-inch MacBook Pro with M2 Pro and M2 Max chips

    Complete list of Macs that will run macOS Ventura

    Complete list of Macs that will run macOS Ventura

    Apple unleashes new MacBook Pros with powerful chips, more ports and a notch

    Apple unleashes new MacBook Pros with powerful chips, more ports and a notch

    Laptop buying mistakes you should avoid

    Laptop buying mistakes you should avoid

    Lenovo X1 Carbon 5th Generation Review: just good enough

    Lenovo X1 Carbon 5th Generation Review: just good enough

  • Smartphones
    Google unveils new Pixel devices with foldable phone and tablet

    Google unveils new Pixel devices with foldable phone and tablet

    Samsung launches affordable Galaxy A-series in Kenya with flexible payment options

    Samsung launches affordable Galaxy A-series in Kenya with flexible payment options

    Xiaomi launches Redmi Note 12 Series in Kenya, starts at KES 21,999

    Xiaomi launches Redmi Note 12 Series in Kenya, starts at KES 21,999

    TECNO announces pre-orders for its first foldable smartphone in Kenya

    TECNO announces pre-orders for its first foldable smartphone in Kenya

    Oppo Reno 8T 5G launched in Kenya for KES 49,999

    Oppo Reno 8T 5G launched in Kenya for KES 49,999

    Samsung’s Galaxy S23 Unpacked event: All you need to know

    Samsung’s Galaxy S23 Unpacked event: All you need to know

    TECNO launches PHANTOM X2 Series with retractable portrait lens in Kenya

    TECNO launches PHANTOM X2 Series with retractable portrait lens in Kenya

    Samsung’s first 2023 Galaxy A series phone comes with 5G, and it’s cheap

    Samsung’s first 2023 Galaxy A series phone comes with 5G, and it’s cheap

    Tecno announces Eliud Kipchoge as brand ambassador for PHANTOM X2 Series

    Tecno announces Eliud Kipchoge as brand ambassador for PHANTOM X2 Series

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    Safaricom, NCBA, and KCB restructure Fuliza – all you need to know

    Safaricom slashes prices of 4G Wi-Fi routers by 40%

    How to apply for the new generation number plates in Kenya

    How to apply for the new generation number plates in Kenya

    How to write prompts for Midjourney, from text to image

    How to write prompts for Midjourney, from text to image

    How to use ChatGPT and get the most out of it

    How to use ChatGPT and get the most out of it

    How to make and upload YouTube Shorts with ease

    How to make and upload YouTube Shorts with ease

    How to watch YouTube without ads on Android TV

    How to watch YouTube without ads on Android TV

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    Samsung’s Freestyle Projector now available to purchase in Kenya

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    You can now fix your typos and mistakes on WhatsApp

    Instagram’s new Twitter competitor app could launch next month

    Instagram’s new Twitter competitor app could launch next month

    WhatsApp introduces Chat Lock feature to protect private conversations

    WhatsApp introduces Chat Lock feature to protect private conversations

    WhatsApp launches multi-device feature for up to four phones

    WhatsApp launches multi-device feature for up to four phones

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A borrowing nation: Here are the most downloaded apps in Kenya

Brian Murimi by Brian Murimi
July 16, 2021
in News, Social Media
Reading Time: 2 mins read
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A borrowing nation: Here are the most downloaded apps in Kenya
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Safaricom apps are winning 2021, thanks to innovation. But financial inclusion seems to have won, literally.

Since the launch of Safaricom’s mobile-based savings and loans product M-Shwari in 2012, dozens more lending applications have sprouted up offering short-term loans, with many touting financial inclusion as a goal. Tala and Branch, as well as Zenka, Opesa, and Okash are among the apps that have been popular in the market.

In 2021, Safaricom’s two most popular applications have been downloaded 2 million times. This includes the recently launched and futuristic M-PESA app having already clocked 1 million-plus downloads. The two apps are in the list amongst the top 3 most downloaded applications in Kenya.

However, probably elicited by the tough economic times in the country, 7 of the top 10 most downloaded apps are high-interest loan apps.

KEEPREADING

Report: Kenyan millennials and Gen Zs want more media coverage on money and empowerment

Isuzu East Africa launches special edition D-Max in honor of Eliud Kipchoge

In February 2021, a bill was introduced to the Kenyan parliament with the aim to license and regulate digital lending platforms in the country, in an effort to curb the issue of high-interest loans and the exploitative activities that have followed the industry’s rapid rise.

Three other money lending apps form part of the list in top 20.

What other apps are there?

According to data from 42matters, a site offering a full suite of products and services for App Intelligence and Mobile Audience Data, entertainment apps seem to occupy part of the most downloaded in Kenya. Showmax, TikTok, and Boomplay are among those listed.

Other apps are the online shopping giant Jumia, FastVPN, and Opera affiliated apps; Opera News Lite and Opera Mini.

Ommissions

Despite most people picking up online communications tools since the onset of COVID-19, communications apps do not seem to appear in the top 20.

Apps like Zoom, WhatsApp, Facebook do not appear anywhere close.

Moreover, news apps are noticeably missing.

The full list, and many more, are available from 42matters.

Tags: AppsDebtKenyaOkashSocial MediaWhatsApp
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Brian Murimi

Brian Murimi

Brian is the founding geek at the Netick. A tech enthusiast skilled in journalism, media relations, multi-platform broadcasting, and social media. Write to him via bryanmurimi@gmail.com

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