Finserve named the best in E-commerce category at Kenya ECommerce Awards

Finserve Africa, a fintech subsidiary of Equity Group, has won the 2021 Best in E-Commerce Category at the Kenya ECommerce Awards, which were hosted in Nairobi. Finserve’s continuing dedication to innovation and customer-centricity in Kenya and Africa has been recognized with this award.

Lanre Bamisebi, Finserve Africa Managing Director and Equity Group IT and Operations Director, said Finserve’s array of products and services offer innovative solutions in payments, remittances, and account settlements while accepting the prize.

“Our solutions can be used in any industry and by any business, be it a small shop or a large organization. We offer users convenience and increased efficiency in operations and have recruited the best personnel in the industry to continue to offer our customers seamless services and support, and continue to remain on top of any trends in the industry,” said Lanre.

Finserve was started in response to a deep desire to break down financial barriers. The fintech use data, insights, and efficiency to create solutions that give customers a richer experience while dealing with complex financial and lifestyle issues. Finserve used the COVID-19 epidemic as an opportunity to assess its products in light of the changing business climate and economics, according to Lanre.

“We noted the increase in remittance from the diaspora, with millions of transactions happening every month and came up with different solutions to support our clients during this period. We also noticed that the internet economy was expanding, driven by the accelerated shift of businesses online during the lockdown periods. By improving and upgrading our products, we were able to deliver better experiences for our customers, including the upgrade of our Equitel network to the 4G spectrum to give customers better browsing speeds. We also upgraded Jenga Payment Gateways and APIs to offer convenience in remittances processing, loan products, mobile payment solutions, and instant notifications on financial transactions among other solutions,” he added.

The Vibrant Digital Kenya E-Commerce Awards were created to honor and acknowledge great websites, platforms, suppliers, and marketing from in-house teams and agencies across Kenya. The awards are given out every year to recognize the best e-commerce websites and service providers from throughout the country’s various online retail industries. This year, 38 category awards were given out to outstanding participants from various industries.

Finserve Limited is Equity Group Holdings Plc’s fintech company, and its mission is to inspire and benefit people and organizations by linking today’s potential with tomorrow’s creative prospects.

Finserve has established itself as a forward-thinking company with cutting-edge technologies that will improve the ease of doing business in Africa and beyond. Equitel (MVNO), a one-of-a-kind platform that combines mobile phone and banking services, is also run by the firm. Customers can use Equitel to make phone calls, access the internet, send text messages, save money, apply for loans, and pay for goods and services.

Finserve develops API connections that allow ecosystems in financial services, commerce, agriculture, wealth management, and telecommunications to manage liquidity, payments, and online transactions using unique self-service tools, solutions, and capabilities.

Jenga API allows businesses and developers to connect money transfers, payments, banking, insurance, brokerage, wealth management, and telco services across East and Central Africa into mobile apps, e-commerce sites, and other systems.

Jenga Payment Gateway is a platform that allows businesses in East and Central Africa to accept e-commerce and mobile payments through a variety of payment channels including American Express, Visa, Mastercard, Diners, JCB, Union Pay, and other card associations.