Africa’s leading e-commerce platform Jumia Kenya has appointed Betty Mwangi as the new Chief Executive Officer.
Betty will replace Sam Chappatte who had served as Jumia Kenya’s CEO since in 2016, having previously led the expansion of Jumia in 6 African markets (Ghana, Cameroon, Senegal, Algeria, Tanzania & Uganda) from 2015 to 2016.
Sacha Poignonnec and Jeremy Hodara, co-CEOs of Jumia Africa, announced the former Britam Commercial Director’s hiring in a statement, saying that her track record in the industry made her the greatest suited to take on the mantle in order to accelerate the company’s cooperative growth.
She also has 20 years of expertise in the telecommunications, insurance, and pharmaceutical industries, having worked for Safaricom M-pesa as Director of Financial Services from 2007 to 2016 and then for Britam Group as Group Commercial Director from 2016 to 2021.
“Betty has an impressive track record and brings a great breadth and depth of experience to Jumia. She will play an important role in furthering our customer-focused commitment as we reach an inflection point in our growth trajectory,” they said.
Mwangi promised that in her new role, she will accelerate the expansion of e-commerce in Kenya while retaining Jumia’s strong position as Kenya’s leading online shopping platform.
“I look forward to working with the team to expand the Jumia universe and trust that my experience and passion for digital innovation will help to propel Jumia to greater heights,” she said.
MCI designated Betty one of the Top 10 most influential women in the mobile telecommunications business, as well as one of the Top 20 most powerful African women on two occasions.