Spotify’s Wrapped experience, which reveals the most popular artists and albums for (most of) 2021, was published today.
Spotify Wrapped is a viral marketing campaign of the music streaming service. Since 2016, the campaign has been released in early December every year, allowing Spotify members to examine a compilation of statistics about their activity on the platform during the previous year and then inviting them to share it on social media.
This year, in addition to top artists, genres, songs, and podcasts and the minutes listened, the new personalized Wrapped experience includes several all-new features:
- 2021: The Movie – This feature pairs your top songs with classic scenes from a movie that’s all about you.
- Your Audio Aura – Spotify worked with an aura expert to visualize your audio aura based on your top two music moods. (You can read more about that here.)
- Playing Cards – This is an interactive, data-based game that you play and then share with your friends. We’ll display several statements about your listening this year and you’ll have to guess which are true.
- 2021 Wrapped Blend – Tapping into the new Blend feature launched this year, Spotify fans can see how their 2021 music tastes match up with friends, stream their blended playlist, and share their results on social
The 2021 Wrapped hub, which contains a variety of tailored, data-driven, and editorially chosen content, is also now available on Spotify. In this, you’ll find:
- Your Top Songs 2021 – This includes the most popular playlists takes you down memory lane and lets you rediscover your most listened to songs of the year.
- Your Artists Revealed – Helps fans deepen their connections with creators by giving them personalized podcast episodes and songs featuring their top artists of the year.
- Top Tracks & Artists of 2021 – Data-driven playlists that feature music from the top artists globally and in your local market.
- Best New Podcasts of 2021 – Data-driven selection of new podcasts from inspiring creators that are pushing boundaries.
- Best Episodes of 2021 – Curated selection of top podcast episodes throughout the year.
- The Best of 2021 – Data-driven and editorially curated music playlists to jump back into the best songs of 2021 in every genre.
- A Look Back at 2021 – Music and podcasts that contextualize the year of 2021.
- 2021 Wrapped: Blend – Compare your music taste in 2021 with a friend and get a blended playlist, as well as access all of the ones that you’ve already created.
Top Artists in Kenya 2021
Top Kenyan Tracks of 2021
Top Viral Hits of 2021 (Global)
Spotify’s third edition of ‘Wrapped 2021’ is now available for users across the world with the feature visible on Android and iOS apps.