Facebook Reels for iOS and Android is now available in more than 150 countries around the world, according to the company.
In addition to better ways for creators to earn money, the company also introduced new creation tools and more places to watch and make Facebook Reels.
“Watching video is half of time spent on Facebook and Instagram, and Reels is our fastest growing content format by far. We’re focused on making Reels the best way for creators to get discovered, connect with their audience and earn money. We also want to make it fun and easy for people to find and share relevant and entertaining content.” the company said in a statement.
The company announced that its Reels Play bonus program, which is part of a $1 billion investment in creators and pays eligible creators up to $35,000 per month based on the views of their qualifying reels, will be expanded to more countries in the coming months, allowing more creators to be rewarded for creating reels that their communities enjoy.
In order to start earning, creators will now have two types of ads on their reels: banner ads, which display as a semi-transparent overlay at the bottom of a Facebook Reel, and sticker ads, which are a static image ad that can be put anywhere within a creator’s reel.
In addition to exosting features, creators will now be able to access;
- Remix: Create your own reel alongside an existing, publicly-shared reel on Facebook. When you create a Remix, you can create a reel that includes all or part of another creator’s reel.
- 60-second Reels: Make reels up to 60 seconds long.
- Drafts: You will soon be able to create a reel and choose to “Save As Draft” below the Save button.
- Video Clipping: In the coming months, we’re planning to roll out video clipping tools that will make it easier for creators who publish live or long-form, recorded videos to test different formats.
Reels will be available in Stories, Watch, Top of the Feed and suggested reels will be as you scroll the feed.
“You can find Facebook Reels in Feed, Groups and Watch. When viewing a reel, you can follow the creator directly from the video, like and comment on it or share it with friends.” the company said.