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    Report: Kenyan millennials and Gen Zs want more media coverage on money and empowerment

    Report: Kenyan millennials and Gen Zs want more media coverage on money and empowerment

    Former Head of Public Service Joseph Kinyua takes over as KCB Group Chairman

    Former Head of Public Service Joseph Kinyua takes over as KCB Group Chairman

    Isuzu East Africa launches special edition D-Max in honor of Eliud Kipchoge

    Isuzu East Africa launches special edition D-Max in honor of Eliud Kipchoge

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    KCB Group shareholders to pocket KES 3.2 billion final dividend

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    KCB Group PLC reports KES 9.8 billion profit after tax in Q1 2023

    Kenyan students win global tech prize with hearing app

    Kenyan students win global tech prize with hearing app

    OpenAI leaders call for coordination and safety in superintelligence development

    OpenAI leaders call for coordination and safety in superintelligence development

    Google adds 8 new African countries to its Flood Hub platform

    Google adds 8 new African countries to its Flood Hub platform

    Safaricom to carry out system maintenance for 5 hours on Saturday night

    Safaricom to carry out system maintenance for 5 hours on Saturday night

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    Apple unleashes new MacBook Pros with powerful chips, more ports and a notch

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    Lenovo X1 Carbon 5th Generation Review: just good enough

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    Google unveils new Pixel devices with foldable phone and tablet

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    Samsung launches affordable Galaxy A-series in Kenya with flexible payment options

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    Xiaomi launches Redmi Note 12 Series in Kenya, starts at KES 21,999

    TECNO announces pre-orders for its first foldable smartphone in Kenya

    TECNO announces pre-orders for its first foldable smartphone in Kenya

    Oppo Reno 8T 5G launched in Kenya for KES 49,999

    Oppo Reno 8T 5G launched in Kenya for KES 49,999

    Samsung’s Galaxy S23 Unpacked event: All you need to know

    Samsung’s Galaxy S23 Unpacked event: All you need to know

    TECNO launches PHANTOM X2 Series with retractable portrait lens in Kenya

    TECNO launches PHANTOM X2 Series with retractable portrait lens in Kenya

    Samsung’s first 2023 Galaxy A series phone comes with 5G, and it’s cheap

    Samsung’s first 2023 Galaxy A series phone comes with 5G, and it’s cheap

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    WhatsApp introduces Chat Lock feature to protect private conversations

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Home Social Media

TikTok expands video length to 10 minutes

Brian Murimi by Brian Murimi
February 28, 2022
in Social Media
Reading Time: 2 mins read
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TikTok expands video length to 10 minutes
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The maximum length of videos that users can upload to TikTok has been increased by more than threefold, to ten minutes.

As rivals like YouTube, Facebook, and Instagram aggressively build out their own TikTok-like short-form video capabilities, TikTok, which is owned by Chinese internet powerhouse ByteDance, is working to let creators generate longer-form videos.

TikTok’s expansion to 10-minute films comes less than a year after it increased the maximum video duration to three minutes in July 2021. (up from 60 seconds before).

One of the reasons TikTok has grown so successful — with over 1 billion monthly active users — is that it gives an algorithmically designed stream of amusing, bite-size short videos of under a minute. It’s unclear how many TikTokers will use the longer-form films, but the shift demonstrates that the firm is anxious to provide options for users to stay in the app for extended periods of time.

KEEPREADING

Instagram’s new Twitter competitor app could launch next month

Instagram users can now add multiple links in their bio

“We’re always thinking about new ways to bring value to our community and enrich the TikTok experience,” a TikTok rep said in a statement. “Last year, we introduced longer videos, giving our community more time to create and be entertained on TikTok. Today, we’re excited to start rolling out the ability to upload videos that are up to 10 minutes, which we hope would unleash even more creative possibilities for our creators around the world.”

Matt Navarra, a social marketing expert, noticed TikTok’s new 10-minute limit and tweeted a note from the app about it.

https://twitter.com/MattNavarra/status/1498263963632603146

Matt said there was a need to rethink the app layout and provide a dedicated tab for long form content to keep the users who were used to short form content.

“Longer term… TikTok could do with a dedicated home for longer form content in-app, as it doesn’t sit so well in the vertical feed with shorter stuff people are use to whizzing through at speed.” Matt tweeted.

Tags: InstagramSnapchatSocial MediaTikTokYoutube
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Brian Murimi

Brian Murimi

Brian is the founding geek at the Netick. A tech enthusiast skilled in journalism, media relations, multi-platform broadcasting, and social media. Write to him via bryanmurimi@gmail.com

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