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Tim Cook was on stage once again welcoming us to Apple Park, this time, launching new stuff, because what would you expect anyway?
iPhone
Apple annnounced two new colors for the iPhone 13: green and “alpine green” for the 13 Pro. This can be preordered on Friday, available March 18.
iPhone SE
“From the very beginning, we’ve designed the new iPhone SE to have some of our most advanced tech” at an affordable price, says Tim.
The iPhone SE still has an iPhone 8 design.
Apple focused on the chip design, with the new iPhone SE coming with the A15 Bionic chip.
Apple said the new iPhone SE has “Toughest glass in a smartphone” on the front and back. Same glass as 13 and 13 Pro. IP67 water and dust resistance. There was no surprise in the new SE — the rumors all pointed to three colors, A15 chip, 5G connectivity.
The iPhone SE in 2022 retains its tiny form factor and 4.7-inch screen, as well as some thick bezels from 2017. It costs $429, which is higher than the previous model’s $399 MSRP. The SE has only one rear-facing camera, and Apple claims that the A15 chipset improves battery life, which was not one of the previous SE’s strong points.
iPad
Well, the new stuff here is that the M1 chip is coming to the iPad Air, the same chip as the iPad Pro. Apple claims this is up to 60 percent faster performance than the A14, 2x faster graphics than A14.
“Faster than the fastest competitive tablet, 2x faster than Windows laptop in its price range.”
The front camera on the Air getting an upgrade: 12-megapixel ultrawide with Center Stage feature that keeps you in the frame. It also boasts of a”Liquid Retina” display, but no ProMotion and 500 nits brightness, HDR. The iPad Air also comes with 5G connectivity.
The iPad Air comes in 64GB and 256GB configurations starting at $599. It is available on March 18th with preorders starting Friday.
Mac
Apple has unveiled the M1 Ultra desktop CPU, which will be used in the company’s most powerful PCs.
With the announcement of Apple’s new M1 Ultra SoC (system on a chip), the company’s next generation of silicon chips has arrived. The M1 Ultra SoC is the latest addition to Apple’s M1 chipset lineup, and it’s even more powerful than the M1, M1 Pro, and M1 Max chips it’s released so far.
The M1 Ultra’s major feature is Apple’s UltraFusion connection architecture, which basically combines two distinct M1 Max chips into a single, massive chip.
The Studio Display/Mac Studio
Apple also announced a new Mac Studio that will have M1 Max and M1 Ultra options.
On the back of the desktop, there are four Thunderbolt 4 connectors, a 10Gb Ethernet port, two USB-A ports, an HDMI port, and an audio jack. Wi-Fi 6 and Bluetooth 5 are both supported.
The M1 Ultra is a massive chip that supports up to 128GB of unified memory and has an 800 Gbps memory capacity. It has a 64-core GPU and a 20-core CPU with 16 high-performance cores. It’s “almost” eight times faster than the M1, which powers the Mac Mini, according to Apple.
The juice is it comes with up to 8TB of SSD. This is definitely for the creatives.
It works with Apple’s Studio Display, an external display that was announced today as well.
The Studio Display looks a lot like the ProDisplay XDR, minus the big holes on the back. It is 27-inches wide, 218 pixels per inch, so it’s a 5K retina display. 600nits of brightness. TrueTone and antireflective coating. To top it off, Apple put an entire iPhone camera system in there. The display comes with a 12 MP camera. It also has six speakers, four woofers and two tweeters.
The price for the Mac Studio with M1 Max is $1,999, the M1 Ultra configuration will go for $3,999. The Studio Display goes for $1,599.
