Telecommunications company, Safaricom, has won a prestigious Global Mobile Award (GLOMO) for the M-PESA Super App at the ongoing Mobile World Congress in Barcelona. The Super App took first place in the category of “Best Mobile Innovation for Connected Living,” beating out nominations from all over the world.
The M-PESA Super App was recognized for its creative makeover of the M-PESA user experience, as well as the Mini-Apps feature, which allows any business to deliver services via a digital shop on the app.
In the category of “Outstanding Mobile Contribution to the UN SDGs,” Safaricom received a second award alongside Huawei and Close The Gap for the DigiTruck project. The DigiTruck is a smart truck that gives IT skills training to communities around the country, particularly in remote locations, using Safaricom’s 4G networ
“We have made the commitment to be a digital-first company by providing our customers with innovative solutions that empower them in a digital world. We are thrilled to have won 2 awards at the prestigious Global Mobile Awards for the M-PESA Super App and the BLAZE DigiTruck. This win is a remarkable recognition of our efforts in connecting our customers digitally,” said Peter Ndegwa, CEO – Safaricom.
The Global Mobile Awards recognize the most creative and innovative mobile and digital solutions.
The awards are organized by the GSMA, which represents the interests of mobile operators throughout the world by bringing together over 750 mobile carriers and over 400 additional technology and digital enterprises that work with them.