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    Reed Hastings steps down as Netflix CEO

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    Apple unveils new Mac Mini with M2 and M2 Pro for enhanced performance

    Apple unveils new Mac Mini with M2 and M2 Pro for enhanced performance

    High Court orders suspension of bank to MPesa charges

    High Court orders suspension of bank to MPesa charges

    Government announces plan to manufacture smartphones for under KES 5,000 by year-end

    Government announces plan to manufacture smartphones for under KES 5,000 by year-end

    Safaricom’s Fuliza subscribers can now withdraw their limit at MPesa agent shops

    Safaricom’s Fuliza subscribers can now withdraw their limit at MPesa agent shops

    Microsoft exploring integration of OpenAI’s GPT technology into Office apps

    Microsoft exploring integration of OpenAI’s GPT technology into Office apps

    YouTube to allow creators to monetize Shorts content starting February 1

    YouTube to allow creators to monetize Shorts content starting February 1

    Safaricom launches 5G Wi-Fi service, starts at KES 3,499

    Safaricom launches 5G Wi-Fi service, starts at KES 3,499

    PayPal threatens users with a $2,500 fee for disinformation, instantly retracts after uproar

    PayPal threatens users with a $2,500 fee for disinformation, instantly retracts after uproar

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    Apple unveils 14-inch and 16-inch MacBook Pro with M2 Pro and M2 Max chips

    Apple unveils 14-inch and 16-inch MacBook Pro with M2 Pro and M2 Max chips

    Complete list of Macs that will run macOS Ventura

    Complete list of Macs that will run macOS Ventura

    Apple unleashes new MacBook Pros with powerful chips, more ports and a notch

    Apple unleashes new MacBook Pros with powerful chips, more ports and a notch

    Laptop buying mistakes you should avoid

    Laptop buying mistakes you should avoid

    Lenovo X1 Carbon 5th Generation Review: just good enough

    Lenovo X1 Carbon 5th Generation Review: just good enough

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    TECNO launches PHANTOM X2 Series with retractable portrait lens in Kenya

    TECNO launches PHANTOM X2 Series with retractable portrait lens in Kenya

    Samsung’s first 2023 Galaxy A series phone comes with 5G, and it’s cheap

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    Tecno announces Eliud Kipchoge as brand ambassador for PHANTOM X2 Series

    Tecno announces Eliud Kipchoge as brand ambassador for PHANTOM X2 Series

    TECNO Mobile opens pre-orders for Phantom X2 smartphone series in Kenya

    TECNO Mobile opens pre-orders for Phantom X2 smartphone series in Kenya

    Xiaomi Redmi A1+: Best budget smartphone in 2022?

    Xiaomi Redmi A1+: Best budget smartphone in 2022?

    Tecno Camon 19 Pro Mondrian Edition launches in Kenya for KES 35,000

    Tecno Camon 19 Pro Mondrian Edition launches in Kenya for KES 35,000

    All you need to know about the new iPhone 14 lineup

    All you need to know about the new iPhone 14 lineup

    Xiaomi 12S Series flagship features a huge 1-inch sensor

    Xiaomi 12S Series flagship features a huge 1-inch sensor

    Infinix is bringing 180W wired fast charging speeds to its next flagship phones in 2022

    Infinix is bringing 180W wired fast charging speeds to its next flagship phones in 2022

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Home Reviews Buying Guides

What’s with the fake ‘tech deals’ in online shopping?

Brian Murimi by Brian Murimi
March 21, 2022
in Buying Guides
Reading Time: 4 mins read
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What’s with the fake ‘tech deals’ in online shopping?
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We don’t blame you for wondering if the discounts and deals are worth it after being bombarded with them for as long as you can remember.

E-commerce companies occasionally offer enticing discounts on everything from technology and home appliances to beauty and fashion. If you’re in the market for a new phone or television, its always the right time to get a good deal. However, these deals can often require you to part up a significant sum of money. It’s also tempting to be caught up in the tidal wave of deals and get ripped off at the end.

This week through to April 3rd, Jumia is running a campaign dubbed Techweek. You must have heard of Black Friday or Cyber Monday, this is meant to offer you the same.

I wanted to do an article to help you grab some of the deals they’re offering, but to my shock, there are no deals there. For the longest time, and it seems this will never get resolved, these companies have always come up with a discounted figure that is actually the original price of the item they’re trying to sell. But many will fall for it as they’ll believe the ‘original price’ on the website is actually real.

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Case Examples

One of the devices listed on the Jumia Tech Week deals is the Xiaomi Redmi Note 11 Pro with 8GB RAM and 128 GB storage. A great device. The deal shows that the phone is actually 19% off from KES 42,999 to KES 34,999. That sounds like a deal, right?

A quick look online shows that most shops are selling the same phone at around KES 34,000 to KES 35,000. I then decided to check on the price at launch. The same phone launched this year at KES 34,999 meaning it should not get any close to the KES 42,999 price mentioned.

I decided to check out another brand, Tecno. The same case applies.

The deal here is even sweeter at 25% off. A brand new Tecno Pova Neo with 4GB RAM and 64 GB storage will cost you a mere KES 14,999 if you grab the deal. According to Jumia, it would cost you around KES 20,000 without the deal.

A quick check brings up similar results as those in Xiaomi’s case. Other trusted online shops are selling the phone around KES 15,000 without a deal. The phone was launched early December 2021 at KES 16,000.

Same case applies if you want to get a copy of FIFA 22. The item is being sold at around KES 4,000 and that is deemed to be 45% off the original price of KES 7,500. Even a fool would know that this is a rip off.

After contacting Jumia Kenya on the issue, they gave what I would call an ‘auto-generated answer’. Here was their response.

We partner with several vendors to offer various products on our platform which makes it possible to have the same product at different competitive prices on our website. Our teams are working constantly to get the best quality products. Please check the seller score on the product page before purchasing an item on Jumia. You can also keep an eye on our social media platforms to be updated about our campaigns and flash sales for unbeatable prices!

No concrete explanation.

Conclusion

When shall this end, Robbie?

I find online shopping in Kenya to be very tricky, from such scams to wrong deliveries or even fake products. The list can be endless.

I may be mistaken, but this appears to be an urgency tactic utilized by many ecommerce websites to encourage visitors to complete a purchase. Increasing buyer motivation and direct revenue can be as simple as instilling a sense of urgency in your clients. But don’t be fooled.

Deals on the internet can quickly turn into a frenzy. The avalanche of specials can be daunting, whether you’re hitting the stores offering the discount or scanning the web. Maintain your composure and stick to your shopping list of desired items. Always do a background check and double-check with the official retailers or brands to see whether the promotion is legitimate.

With that, good luck with your purchasing.

I have reached out to Xiaomi Kenya to get the reasoning behind the pricing and will update the article with more information later.

Tags: Black FridayJumiaSmartphonesTVs
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Brian Murimi

Brian Murimi

Brian is the founding geek at the Netick. A tech enthusiast skilled in journalism, media relations, multi-platform broadcasting, and social media. Write to him via bryanmurimi@gmail.com

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