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    TECNO Mobile opens pre-orders for Phantom X2 smartphone series in Kenya

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    Tecno Camon 19 Pro Mondrian Edition launches in Kenya for KES 35,000

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    Reed Hastings steps down as Netflix CEO

    Reed Hastings steps down as Netflix CEO

    Apple unveils new Mac Mini with M2 and M2 Pro for enhanced performance

    Apple unveils new Mac Mini with M2 and M2 Pro for enhanced performance

    High Court orders suspension of bank to MPesa charges

    High Court orders suspension of bank to MPesa charges

    Government announces plan to manufacture smartphones for under KES 5,000 by year-end

    Government announces plan to manufacture smartphones for under KES 5,000 by year-end

    Safaricom’s Fuliza subscribers can now withdraw their limit at MPesa agent shops

    Safaricom’s Fuliza subscribers can now withdraw their limit at MPesa agent shops

    Microsoft exploring integration of OpenAI’s GPT technology into Office apps

    Microsoft exploring integration of OpenAI’s GPT technology into Office apps

    YouTube to allow creators to monetize Shorts content starting February 1

    YouTube to allow creators to monetize Shorts content starting February 1

    Safaricom launches 5G Wi-Fi service, starts at KES 3,499

    Safaricom launches 5G Wi-Fi service, starts at KES 3,499

    PayPal threatens users with a $2,500 fee for disinformation, instantly retracts after uproar

    PayPal threatens users with a $2,500 fee for disinformation, instantly retracts after uproar

  • Laptops
    Apple unveils 14-inch and 16-inch MacBook Pro with M2 Pro and M2 Max chips

    Apple unveils 14-inch and 16-inch MacBook Pro with M2 Pro and M2 Max chips

    Complete list of Macs that will run macOS Ventura

    Complete list of Macs that will run macOS Ventura

    Apple unleashes new MacBook Pros with powerful chips, more ports and a notch

    Apple unleashes new MacBook Pros with powerful chips, more ports and a notch

    Laptop buying mistakes you should avoid

    Laptop buying mistakes you should avoid

    Lenovo X1 Carbon 5th Generation Review: just good enough

    Lenovo X1 Carbon 5th Generation Review: just good enough

  • Smartphones
    TECNO launches PHANTOM X2 Series with retractable portrait lens in Kenya

    TECNO launches PHANTOM X2 Series with retractable portrait lens in Kenya

    Samsung’s first 2023 Galaxy A series phone comes with 5G, and it’s cheap

    Samsung’s first 2023 Galaxy A series phone comes with 5G, and it’s cheap

    Tecno announces Eliud Kipchoge as brand ambassador for PHANTOM X2 Series

    Tecno announces Eliud Kipchoge as brand ambassador for PHANTOM X2 Series

    TECNO Mobile opens pre-orders for Phantom X2 smartphone series in Kenya

    TECNO Mobile opens pre-orders for Phantom X2 smartphone series in Kenya

    Xiaomi Redmi A1+: Best budget smartphone in 2022?

    Xiaomi Redmi A1+: Best budget smartphone in 2022?

    Tecno Camon 19 Pro Mondrian Edition launches in Kenya for KES 35,000

    Tecno Camon 19 Pro Mondrian Edition launches in Kenya for KES 35,000

    All you need to know about the new iPhone 14 lineup

    All you need to know about the new iPhone 14 lineup

    Xiaomi 12S Series flagship features a huge 1-inch sensor

    Xiaomi 12S Series flagship features a huge 1-inch sensor

    Infinix is bringing 180W wired fast charging speeds to its next flagship phones in 2022

    Infinix is bringing 180W wired fast charging speeds to its next flagship phones in 2022

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    How to use ChatGPT and get the most out of it

    How to make and upload YouTube Shorts with ease

    How to make and upload YouTube Shorts with ease

    How to watch YouTube without ads on Android TV

    How to watch YouTube without ads on Android TV

    Samsung’s Freestyle Projector now available to purchase in Kenya

    Samsung’s Freestyle Projector now available to purchase in Kenya

    How to change your Zoom background

    How to change your Zoom background

    Samsung Galaxy Z Flip 3 does over 418,000 folds in test

    Samsung Galaxy Z Flip 3 does over 418,000 folds in test

    Jumia marks its 10th anniversary, selling motorcycles for Sh10

    Jumia marks its 10th anniversary, selling motorcycles for Sh10

    Best portable Bluetooth Speakers you can get right now in Kenya

    Best portable Bluetooth Speakers you can get right now in Kenya

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    My six social media predictions for 2023

    Blue, Gold and Grey: Twitter starts rolling out distinct verification marks

    Blue, Gold and Grey: Twitter starts rolling out distinct verification marks

    Twitter is planning to start charging $20 a month for verification

    Twitter is planning to start charging $20 a month for verification

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    YouTube to introduce handles for users to identify themselves

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    Twitter starts rolling out editable tweets

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Rihanna’s Fenty Beauty is finally coming to Kenya

Brian Murimi by Brian Murimi
May 11, 2022
in News
Reading Time: 2 mins read
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Rihanna’s Fenty Beauty is finally coming to Kenya
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Barbadian singer, songwriter, actress, fashion designer, and businesswoman, Rihanna, has announced that her cosmetics brand, Fenty Beauty, is set to be lauched in Kenya on May 27th. South Africa, Nigeria, Namibia, Ghana, Botswana, Zambia, and Zimbabwe are among the African countries where the brand will also be sold.

The beauty brand announced on Twitter that it will sell it’s products at Lintons Beauty.

i’ve been waiting for this moment!! @fentybeauty & @fentyskin are finally dropping in AFRICA!!!

Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, Zimbabwe...we comin at ya May 27th and that’s just the beginning!!! #FentyAfrica pic.twitter.com/LNmYRY3Zip

— Rihanna (@rihanna) May 10, 2022

Elated Rihanna took Kenyans by a surprise as they questioned the originality of the Fenty products that are already available in the country.

Kenyans also questioned Fenty Beauty’s decision to sell their products through Lintons Beauty due to their alleged ‘overpricing and poor customer service’.

KEEPREADING

No Content Available
https://twitter.com/AyniElmi/status/1524091533238091778

Fenty Beauty, as implied by their tagline “beauty for all,” offers 40 hues for every skin tone and undertone, implying that its target demographic is fairly diverse. Fenty is able to appeal to a wide spectrum of consumers by catering to the needs of a mass audience (which includes pretty much every woman).

Furthermore, the majority of Fenty’s brand marketing has included Black, Asian, and minority ethnic (BAME) models and celebrities, including Mindy Kaling and Naomi Campbell. Fenty has been able to directly appeal to consumers from ethnic minorities who may have felt marginalized by other brands’ primarily white, Euro-centric marketing.

Her move to invest in Africa could be guided by market reports. According to Technavio, the beauty and personal care market in Africa would expand by USD 1.26 billion between 2021 and 2025, with a CAGR of over 2%.

Tags: FentyLintonsRihanna
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Brian Murimi

Brian Murimi

Brian is the founding geek at the Netick. A tech enthusiast skilled in journalism, media relations, multi-platform broadcasting, and social media. Write to him via bryanmurimi@gmail.com

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