TikTok has launched a new way for content creators to monetize their work. TikTok Pulse is a new contextual advertising solution from the video-focused social networking service that allows advertisers to place their brand next to the most popular content in the For You Feed.
The company however says the supercharge brand exposure will only be appearing next to top most engaging content – among the top 4% of all videos on TikTok – and not all creators will be eligible for pay.
“With TikTok Pulse, we will begin exploring our first advertising revenue share program with creators, public figures and media publishers. Creators and publishers with at least 100k followers will be eligible in the initial stage of this program.” TikTok wrote.
“Marketers today are looking for the opportunities to be on the pulse of relevant cultural moments. Our goal is to build creative tools for brands to be discovered and connect with the broader communities around them.”
According to the company, the service would also allow brands to target their adverts to specific TikTok locales. Brands may use Pulse to insert advertising alongside videos in 12 different categories, such as beauty, fashion, pets, gaming, TV & movies, car, Spanish language, sports and recreation, and more.
TikTok will share 50 percent of ad revenue from Pulse with approved creators, according to The Verge. This is similar to what YouTube offers creators, who get a reported 55 percent cut from ads.
The program will first launch in the US before expanding to other markets.