Instagram has stated numerous times that creators are one of its top goals. As a result, Instagram Reels is getting a slew of new features that will assist producers by allowing them to broaden their exposure on the network.
Reels are the fastest-growing content type on both Instagram and Facebook, according to Instagram, and users on both platforms spend more than half of their time watching videos.
Several users are now able to post reels up to 90 seconds. This is an increase from the previous 60 seconds length.
Instagram has repeatedly stated that they intend to improve the Reels experience for users in 2022. Instagram only introduced the option to build Reels from story highlights last month, and upgrades are expected to continue.
While Reels, like competitor films on TikTok, began as short, snappy movies, their length has rapidly increased. TikTok, for example, grew from 60-second films to three minutes in July and recently expanded to let users to upload videos up to ten minutes in length. Instagram appears to be following TikTok’s lead in increasing the length of videos.
Aside from Reels, users may produce longer-form films using Instagram feed videos and Instagram Lives, which have time limits of 60 minutes and four hours, respectively.
Instagram released a new alert function earlier this week that allows individuals to see and post alerts of missing children in their area.