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    Apple unveils new Mac Mini with M2 and M2 Pro for enhanced performance

    Apple unveils new Mac Mini with M2 and M2 Pro for enhanced performance

    High Court orders suspension of bank to MPesa charges

    High Court orders suspension of bank to MPesa charges

    Government announces plan to manufacture smartphones for under KES 5,000 by year-end

    Government announces plan to manufacture smartphones for under KES 5,000 by year-end

    Safaricom’s Fuliza subscribers can now withdraw their limit at MPesa agent shops

    Safaricom’s Fuliza subscribers can now withdraw their limit at MPesa agent shops

    Microsoft exploring integration of OpenAI’s GPT technology into Office apps

    Microsoft exploring integration of OpenAI’s GPT technology into Office apps

    YouTube to allow creators to monetize Shorts content starting February 1

    YouTube to allow creators to monetize Shorts content starting February 1

    Safaricom launches 5G Wi-Fi service, starts at KES 3,499

    Safaricom launches 5G Wi-Fi service, starts at KES 3,499

    PayPal threatens users with a $2,500 fee for disinformation, instantly retracts after uproar

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    Apple unveils 14-inch and 16-inch MacBook Pro with M2 Pro and M2 Max chips

    Apple unveils 14-inch and 16-inch MacBook Pro with M2 Pro and M2 Max chips

    Complete list of Macs that will run macOS Ventura

    Complete list of Macs that will run macOS Ventura

    Apple unleashes new MacBook Pros with powerful chips, more ports and a notch

    Apple unleashes new MacBook Pros with powerful chips, more ports and a notch

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    Laptop buying mistakes you should avoid

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    Lenovo X1 Carbon 5th Generation Review: just good enough

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    TECNO launches PHANTOM X2 Series with retractable portrait lens in Kenya

    TECNO launches PHANTOM X2 Series with retractable portrait lens in Kenya

    Samsung’s first 2023 Galaxy A series phone comes with 5G, and it’s cheap

    Samsung’s first 2023 Galaxy A series phone comes with 5G, and it’s cheap

    Tecno announces Eliud Kipchoge as brand ambassador for PHANTOM X2 Series

    Tecno announces Eliud Kipchoge as brand ambassador for PHANTOM X2 Series

    TECNO Mobile opens pre-orders for Phantom X2 smartphone series in Kenya

    TECNO Mobile opens pre-orders for Phantom X2 smartphone series in Kenya

    Xiaomi Redmi A1+: Best budget smartphone in 2022?

    Xiaomi Redmi A1+: Best budget smartphone in 2022?

    Tecno Camon 19 Pro Mondrian Edition launches in Kenya for KES 35,000

    Tecno Camon 19 Pro Mondrian Edition launches in Kenya for KES 35,000

    All you need to know about the new iPhone 14 lineup

    All you need to know about the new iPhone 14 lineup

    Xiaomi 12S Series flagship features a huge 1-inch sensor

    Xiaomi 12S Series flagship features a huge 1-inch sensor

    Infinix is bringing 180W wired fast charging speeds to its next flagship phones in 2022

    Infinix is bringing 180W wired fast charging speeds to its next flagship phones in 2022

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    Jumia marks its 10th anniversary, selling motorcycles for Sh10

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Home Startups

KUNE Food CEO Robin Reecht responds to their shift in strategy

Brian Murimi by Brian Murimi
June 8, 2022
in Startups
Reading Time: 3 mins read
A A
KUNE Food CEO Robin Reecht responds to their shift in strategy

Kune Founder and CEO, Robin Reecht

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About a year ago, Kenyan food-tech startup Kune closed a pre-seed funding round worth US$1 million to help it scale after a successful pilot.

Kune was founded in 2020 by French entrepreneur Robin Reecht with the intent to provide Nairobians with access to freshly prepared meals at affordable costs.

However, Kune’s start was not without controversy. Most people seemingly disagreed with Robin Reecht’s views in a Techcrunch interview.

“After three days of coming into Kenya, I asked where I can get great food at a cheap price, and everybody told me it’s impossible. It’s impossible because either you go to the street and you eat street food, which is really cheap but with not-so-good quality, or you order on Uber Eats, Glovo or Jumia, where you get quality but you have to pay at least $10.” Reecht told TechCrunch.

KEEPREADING

Kune Food shuts down in Kenya citing funding inabilities and rising food costs

Kenyan food-tech startup, Kune, starts commercial operations in Nairobi

Kenyans rushed to Twitter to express their dissatisfaction with what they see as a solution to a non-existent problem even when the business was not up and running.

Kune has recently shifted to third-party apps such as Jumia Food, Glovo, Uber Eats, and Bolt Food, seemingly abandoning its website and app.

Kune’s pledge to dominate the full supply chain, from cooking, to packaging, to delivery with its own drivers and motorbikes, has now been called into question.

I’ve been following the discussion on social media, and the primary question seems to be the promises that stratups make.

Startups may be small businesses, but they can have a huge impact on economic growth. Startups are the epicenters of innovation; they produce jobs, which means more employment, and more employment means a stronger economy; and they have a direct impact on the cities in which they reside.

I reached out to Kune Founder and CEO Robin Reecht to get answers to their shift in business model.

According to Robin Reecht, Kune’s key focus is providing great affordable meals.

“Kune core business has always been about producing great food. Not delivering it. We had to take over the delivery in order to lower the overall cost to final customers.” Robin Reecht told The Netick.

Robin further stated that Kune’s decision to use third-party apps for delivery was due to a terms agreement with the aforementioned platforms and their growing reach. Robin also affirmed that customers were actually prioritized in the thought process.

“Now that we reached enough scale, we received interesting terms from the delivery platforms. With Free delivery on Glovo, or Ksh 60 only on Uber, it wouldn’t have made sense for Kune to keep owning the delivery. We always choose what is best and cheapest for our customers and that is why we moved our on-demand sales to those aggregators.” Robin Reecht said.

About two months ago, Robin Reecht responded to a similar concern and explained Kune’s decision to move to the aggregators.

Kune is also looking to raise $3.5 million from local and international investors to increase production capacity. The company has announced ambitions to expand to additional towns in Kenya within the year.

Tags: Kune Food
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Brian Murimi

Brian Murimi

Brian is the founding geek at the Netick. A tech enthusiast skilled in journalism, media relations, multi-platform broadcasting, and social media. Write to him via bryanmurimi@gmail.com

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Comments 2

  1. John kamau says:
    8 months ago

    I don’t but this arguement.
    When your volumes are low, your cost per delivery will be high. When your volumes are high, your cost per delivery falls. So it should be cheaper for them to deliver with higher volumes.

  2. Mary Achieng says:
    8 months ago

    The kune meal cost ksh 300 to 400. The same meal in the CBD is 200 to 300. They have not been able to bring affordable meals to Kenyans as promised.
    When they launched, they implied that they would provide kibandaski meals in a more hygenic environment.

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