Binance, a cryptocurrency exchange, has partnered with Khaby Lame, an Italian-Senegalese creative who rose to prominence thanks to the success of his TikTok videos.
Khaby, who has 144 million followers on the TikTok social media network, will now serve as a global brand ambassador for Binance, the firm stated on June 30.
Binance, the blockchain ecosystem that powers the world’s largest crypto exchange by trading volume, will work with Khaby to increase Web3 awareness and acceptance.
“Khaby Lame will be using his signature style to tackle some of the misperceptions around Web3 throughout the partnership. He will also partner on exclusive NFT collections with Binance, further enhancing the experience for his fans.” read part of the statement.
“I’ve been curious about Web3 for some time, and jumped at the chance to partner with a leader like Binance because it aligns perfectly with what I usually do: make complex stuff easy and fun for everyone.” said Khaby Lame.
According to the company, fans can expect unique Khaby Lame NFT collections as well as bite-sized crypto education presented in classic Khaby Lame flair, topped off with his characteristic “Khaby move” on Binance.
“Khaby has become a cultural icon and one of the most entertaining creators globally. We love his charm and sense of humor, and think it will bring relevance and relatability as we scale Web3 adoption,” said James Rothwell, Binance Global Vice President of Marketing.
He added: “With so much nuance around Web3 and misinformation in the world, it was a perfect match to have Khaby on board to help debunk some of the myths around this space.”
Binance made the announcement exactly one week after signing an exclusive multi-year agreement with Portuguese football legend Cristiano Ronaldo.
With a series of NFT collections that will launch exclusively on Binance’s official NFT platform, the five-time Ballon D’or winner joined forces with Binance to create a one-of-a-kind experience for football lovers worldwide. Binance Pay will be available to registered Binance users in specified countries to purchase the collections.