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    Apple unveils new Mac Mini with M2 and M2 Pro for enhanced performance

    Apple unveils new Mac Mini with M2 and M2 Pro for enhanced performance

    High Court orders suspension of bank to MPesa charges

    High Court orders suspension of bank to MPesa charges

    Government announces plan to manufacture smartphones for under KES 5,000 by year-end

    Government announces plan to manufacture smartphones for under KES 5,000 by year-end

    Safaricom’s Fuliza subscribers can now withdraw their limit at MPesa agent shops

    Safaricom’s Fuliza subscribers can now withdraw their limit at MPesa agent shops

    Microsoft exploring integration of OpenAI’s GPT technology into Office apps

    Microsoft exploring integration of OpenAI’s GPT technology into Office apps

    YouTube to allow creators to monetize Shorts content starting February 1

    YouTube to allow creators to monetize Shorts content starting February 1

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    Safaricom launches 5G Wi-Fi service, starts at KES 3,499

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    Apple unveils 14-inch and 16-inch MacBook Pro with M2 Pro and M2 Max chips

    Complete list of Macs that will run macOS Ventura

    Complete list of Macs that will run macOS Ventura

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    Apple unleashes new MacBook Pros with powerful chips, more ports and a notch

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    Lenovo X1 Carbon 5th Generation Review: just good enough

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    Samsung’s Galaxy S23 Unpacked event: All you need to know

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    TECNO launches PHANTOM X2 Series with retractable portrait lens in Kenya

    Samsung’s first 2023 Galaxy A series phone comes with 5G, and it’s cheap

    Samsung’s first 2023 Galaxy A series phone comes with 5G, and it’s cheap

    Tecno announces Eliud Kipchoge as brand ambassador for PHANTOM X2 Series

    Tecno announces Eliud Kipchoge as brand ambassador for PHANTOM X2 Series

    TECNO Mobile opens pre-orders for Phantom X2 smartphone series in Kenya

    TECNO Mobile opens pre-orders for Phantom X2 smartphone series in Kenya

    Xiaomi Redmi A1+: Best budget smartphone in 2022?

    Xiaomi Redmi A1+: Best budget smartphone in 2022?

    Tecno Camon 19 Pro Mondrian Edition launches in Kenya for KES 35,000

    Tecno Camon 19 Pro Mondrian Edition launches in Kenya for KES 35,000

    All you need to know about the new iPhone 14 lineup

    All you need to know about the new iPhone 14 lineup

    Xiaomi 12S Series flagship features a huge 1-inch sensor

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    Twitter announces revenue sharing program for Blue verified creators

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    My six social media predictions for 2023

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    Blue, Gold and Grey: Twitter starts rolling out distinct verification marks

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Home Social Media

All Instagram videos will eventually become Reels

Brian Murimi by Brian Murimi
July 2, 2022
in Social Media
Reading Time: 2 mins read
A A
All Instagram videos will eventually become Reels

Photo by Souvik Banerjee on Unsplash

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Instagram is currently testing a feature that converts all video posts into reels.

The feature is apparently being tested with a select number of users internationally as part of Instagram’s aim to streamline the videos available on the app, according to the company.

A social media expert also tweeted a snapshot of the test participants’ app popup, informing them that their video posts will now be shared as Instagram Reels.

The screenshot shared by Matt Navara shows that if your account is public and you publish a video that becomes a Reel, anyone can find your Reel and use your original audio to make their own Reel. Your Reel will only be available to your followers if your account is set to private. The notification also mentions that if your account is public, anyone can build a mashup with your Reel. However, you can disable remixing of your Reels in your account options.

KEEPREADING

Now is the best time to start creating content

My six social media predictions for 2023

However, it is unclear what will happen to previously posted Instagram videos and whether you will still be able to upload 10-minute movies or up to 60-minute videos if the account is verified.

Instagram has not yet specified a date for the new feature. The social networking site is also expected to announce soon what will happen to the platform’s existing video content.

The test comes at a time when Meta has been betting heavily on Reels. As part of its Q1 2022 earnings, the company revealed that Reels now account for more than 20% of the time spent on Instagram. It’s not unexpected that Instagram is seeking to expand Reels even further by completely replacing video posts. If the firm decides to make this adjustment permanent, it may be able to boast about customers spending even more time watching Reels.

Instagram CEO Adam Mosseri stated last year that the app was “no longer a photo-sharing app,” stressing that the firm was emphasizing a transition into video in the face of heavy competition from TikTok and YouTube.

Tags: Instagram
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Brian Murimi

Brian Murimi

Brian is the founding geek at the Netick. A tech enthusiast skilled in journalism, media relations, multi-platform broadcasting, and social media. Write to him via bryanmurimi@gmail.com

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