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    High Court orders suspension of bank to MPesa charges

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    Government announces plan to manufacture smartphones for under KES 5,000 by year-end

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    Safaricom’s Fuliza subscribers can now withdraw their limit at MPesa agent shops

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    Microsoft exploring integration of OpenAI’s GPT technology into Office apps

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    YouTube to allow creators to monetize Shorts content starting February 1

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    Safaricom launches 5G Wi-Fi service, starts at KES 3,499

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    PayPal threatens users with a $2,500 fee for disinformation, instantly retracts after uproar

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    Apple unveils 14-inch and 16-inch MacBook Pro with M2 Pro and M2 Max chips

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    Complete list of Macs that will run macOS Ventura

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    Apple unleashes new MacBook Pros with powerful chips, more ports and a notch

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    Laptop buying mistakes you should avoid

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    Lenovo X1 Carbon 5th Generation Review: just good enough

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    TECNO launches PHANTOM X2 Series with retractable portrait lens in Kenya

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    Samsung’s first 2023 Galaxy A series phone comes with 5G, and it’s cheap

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    Tecno announces Eliud Kipchoge as brand ambassador for PHANTOM X2 Series

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    TECNO Mobile opens pre-orders for Phantom X2 smartphone series in Kenya

    Xiaomi Redmi A1+: Best budget smartphone in 2022?

    Xiaomi Redmi A1+: Best budget smartphone in 2022?

    Tecno Camon 19 Pro Mondrian Edition launches in Kenya for KES 35,000

    Tecno Camon 19 Pro Mondrian Edition launches in Kenya for KES 35,000

    All you need to know about the new iPhone 14 lineup

    All you need to know about the new iPhone 14 lineup

    Xiaomi 12S Series flagship features a huge 1-inch sensor

    Xiaomi 12S Series flagship features a huge 1-inch sensor

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    Samsung’s Freestyle Projector now available to purchase in Kenya

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    Samsung Galaxy Z Flip 3 does over 418,000 folds in test

    Jumia marks its 10th anniversary, selling motorcycles for Sh10

    Jumia marks its 10th anniversary, selling motorcycles for Sh10

    Best portable Bluetooth Speakers you can get right now in Kenya

    Best portable Bluetooth Speakers you can get right now in Kenya

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    My six social media predictions for 2023

    Blue, Gold and Grey: Twitter starts rolling out distinct verification marks

    Blue, Gold and Grey: Twitter starts rolling out distinct verification marks

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    Twitter is planning to start charging $20 a month for verification

    YouTube to introduce handles for users to identify themselves

    YouTube to introduce handles for users to identify themselves

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    Twitter starts rolling out editable tweets

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    Reed Hastings steps down as Netflix CEO

    Reed Hastings steps down as Netflix CEO

    Apple unveils new Mac Mini with M2 and M2 Pro for enhanced performance

    Apple unveils new Mac Mini with M2 and M2 Pro for enhanced performance

    High Court orders suspension of bank to MPesa charges

    High Court orders suspension of bank to MPesa charges

    Government announces plan to manufacture smartphones for under KES 5,000 by year-end

    Government announces plan to manufacture smartphones for under KES 5,000 by year-end

    Safaricom’s Fuliza subscribers can now withdraw their limit at MPesa agent shops

    Safaricom’s Fuliza subscribers can now withdraw their limit at MPesa agent shops

    Microsoft exploring integration of OpenAI’s GPT technology into Office apps

    Microsoft exploring integration of OpenAI’s GPT technology into Office apps

    YouTube to allow creators to monetize Shorts content starting February 1

    YouTube to allow creators to monetize Shorts content starting February 1

    Safaricom launches 5G Wi-Fi service, starts at KES 3,499

    Safaricom launches 5G Wi-Fi service, starts at KES 3,499

    PayPal threatens users with a $2,500 fee for disinformation, instantly retracts after uproar

    PayPal threatens users with a $2,500 fee for disinformation, instantly retracts after uproar

  • Laptops
    Apple unveils 14-inch and 16-inch MacBook Pro with M2 Pro and M2 Max chips

    Apple unveils 14-inch and 16-inch MacBook Pro with M2 Pro and M2 Max chips

    Complete list of Macs that will run macOS Ventura

    Complete list of Macs that will run macOS Ventura

    Apple unleashes new MacBook Pros with powerful chips, more ports and a notch

    Apple unleashes new MacBook Pros with powerful chips, more ports and a notch

    Laptop buying mistakes you should avoid

    Laptop buying mistakes you should avoid

    Lenovo X1 Carbon 5th Generation Review: just good enough

    Lenovo X1 Carbon 5th Generation Review: just good enough

  • Smartphones
    TECNO launches PHANTOM X2 Series with retractable portrait lens in Kenya

    TECNO launches PHANTOM X2 Series with retractable portrait lens in Kenya

    Samsung’s first 2023 Galaxy A series phone comes with 5G, and it’s cheap

    Samsung’s first 2023 Galaxy A series phone comes with 5G, and it’s cheap

    Tecno announces Eliud Kipchoge as brand ambassador for PHANTOM X2 Series

    Tecno announces Eliud Kipchoge as brand ambassador for PHANTOM X2 Series

    TECNO Mobile opens pre-orders for Phantom X2 smartphone series in Kenya

    TECNO Mobile opens pre-orders for Phantom X2 smartphone series in Kenya

    Xiaomi Redmi A1+: Best budget smartphone in 2022?

    Xiaomi Redmi A1+: Best budget smartphone in 2022?

    Tecno Camon 19 Pro Mondrian Edition launches in Kenya for KES 35,000

    Tecno Camon 19 Pro Mondrian Edition launches in Kenya for KES 35,000

    All you need to know about the new iPhone 14 lineup

    All you need to know about the new iPhone 14 lineup

    Xiaomi 12S Series flagship features a huge 1-inch sensor

    Xiaomi 12S Series flagship features a huge 1-inch sensor

    Infinix is bringing 180W wired fast charging speeds to its next flagship phones in 2022

    Infinix is bringing 180W wired fast charging speeds to its next flagship phones in 2022

  • Reviews
    • All
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    How to write prompts for Midjourney, from text to image

    How to write prompts for Midjourney, from text to image

    How to use ChatGPT and get the most out of it

    How to use ChatGPT and get the most out of it

    How to make and upload YouTube Shorts with ease

    How to make and upload YouTube Shorts with ease

    How to watch YouTube without ads on Android TV

    How to watch YouTube without ads on Android TV

    Samsung’s Freestyle Projector now available to purchase in Kenya

    Samsung’s Freestyle Projector now available to purchase in Kenya

    How to change your Zoom background

    How to change your Zoom background

    Samsung Galaxy Z Flip 3 does over 418,000 folds in test

    Samsung Galaxy Z Flip 3 does over 418,000 folds in test

    Jumia marks its 10th anniversary, selling motorcycles for Sh10

    Jumia marks its 10th anniversary, selling motorcycles for Sh10

    Best portable Bluetooth Speakers you can get right now in Kenya

    Best portable Bluetooth Speakers you can get right now in Kenya

  • Social Media
    My six social media predictions for 2023

    My six social media predictions for 2023

    Blue, Gold and Grey: Twitter starts rolling out distinct verification marks

    Blue, Gold and Grey: Twitter starts rolling out distinct verification marks

    Twitter is planning to start charging $20 a month for verification

    Twitter is planning to start charging $20 a month for verification

    YouTube to introduce handles for users to identify themselves

    YouTube to introduce handles for users to identify themselves

    Twitter starts rolling out editable tweets

    Twitter starts rolling out editable tweets

    YouTube will now allow creators to monetize their videos with licensed music

    YouTube will now allow creators to monetize their videos with licensed music

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M-Pesa beats parent company Safaricom to remain Kenya’s leading superbrand

The Netick Newsroom by The Netick Newsroom
July 5, 2022
in News
Reading Time: 2 mins read
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M-Pesa beats parent company Safaricom to remain Kenya’s leading superbrand
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M-PESA, Kenya’s biggest mobile payment brand, has been voted Kenya’s leading SUPERBRAND for the sixth year in a row, ahead of parent company Safaricom, which came in second.

This reinforces the platform’s position as important and necessary to the operation of small and medium-sized businesses (SMEs) and comes at a time when the global economic slowdown is affecting the Kenyan economy.

Six new brands entered the top 20 for the first time in this survey, compared to the previous 2020 listing. Jik, Darling, Beyond Fruits, Nescafe, St John’s Ambulance, and Kenya Airways are among them. The findings are based solely on a comprehensive survey of urban Kenyan consumers (chosen at random) conducted by Kantar TNS in Nairobi, Mombasa, and Kisumu.

List of Kenya’s top 20 superbrands 2022

According to the report, consumers in various purchasing classes have been forced to choose more economical products due to budget concerns. Low-cost brands are no longer limited to the mass market and are now visible to even the middle-class consumer. Consumers are increasingly investigating products before making buying decisions as e-commerce adoption has expanded over the Covid-19 era. Some consumers are emphasizing difference and penalizing brands that are more premium or value-oriented yet lack differentiation from low-priced mainstream products.

KEEPREADING

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“Not having the luxury to go out and grab fast foods or a quick coffee, and instead order in or prepare alternatives from home has pushed brands like Nescafe from rank 116 in 2020 to 16 and Jumia Foods from nowhere in 2020 to rank 18.” reads the report.

Consumers were specifically asked about the impact of the Superbrands seal on their decision-making process in 2022. Eight out of ten respondents were more likely to choose a brand that displayed the seal. Consumers felt that a company’s involvement with a Superbrand would help enhance its reputation and help it stand out from the competitors.

Jawad Jaffer, Project Manager, Superbrands East Africa said, “ We continue to see that the Kenyan consumer is a savvy decision-maker. They want brands to deliver value and purpose. This is reflected in the survey with 85% of respondents associating the Superbrands seal as a mark of quality and reliability”.

David Ogara, Manager, Kantar TNS observes, “With the middle-class consumer now experiencing brands across different price points in search of low-cost, higher value alternatives they are better informed and more selective. This now places them in a better position to truly decide which brands they believe are Superbrands across the different categories. The Kenyan consumer of today wants innovation and functionality”.

Tags: M-PesaSafaricom
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