Twitter has started rolling out a brand-new service called Blue for Business that gives company accounts a gold checkmark. According to Twitter, Blue for Business, which is currently in testing, is meant to indicate that a particular Twitter account is a “corporate entity,” according to a support page.
With the most recent version of Twitter Blue, the company debuted a new method on Monday for business users to become verified with a gold check mark.
Twitter shared that Blue, which includes the ability to edit tweets, upload 1080p videos, use reader mode, and, of course, get the coveted blue checkmark, will cost $11 per month if you sign up on iOS. In contrast to those who signed up on Apple at the previous $7.99 per month price, those who paid the old $4.99 / $2.99 Blue package will have their subscription automatically renewed at $11 per month unless they cancel.
— Twitter (@Twitter) December 10, 2022
The redesigned Blue initially went live on November 9th, but it was suspended a day or so later after a flurry of users used it to (somewhat) convincingly impersonate well-known brands and accounts in violation of the platform’s policies.
On the signup page, the business notes that the current price is a “limited time offer” and lists a number of features that will be available soon. You can “rocket to the top of replies,” “post longer videos,” and see about half as many advertisements, among other things.
Twitter states that users who currently have a blue checkmark won’t lose it “at this time,” but Musk claims this will occur in “a few months.” However, it does mention that users will lose their checkmark while their accounts are being reviewed if they change their display name or profile picture.