Instagram has rolled out a new feature that allows users to add up to five links in their bio, making it easier to share more content and connect with their followers.
The feature, which was announced by Meta CEO Mark Zuckerberg on Tuesday, is available for all accounts, including business and creators.
Previously, users could only add one link in their bio, which limited their ability to direct their audience to other platforms or websites. Many users resorted to using third-party apps, such as Linktree, to create a landing page with multiple links.
Now, users can add multiple links directly from the Instagram app, by going to Edit profile, then Links, then Add external link. They can also rearrange the order of the links by dragging and dropping them.
Zuckerberg said that adding multiple links was “probably one of the most requested features we’ve had” and that it would help users “express themselves more fully and reach more people”. He also said that the feature was part of Meta’s vision to build a “metaverse”, a digital world where people can interact and create.
The new feature is one of the many updates that Instagram has introduced recently, as it tries to keep up with the changing needs and preferences of its users.
Last week, Instagram launched a new tool that shows creators the top trending songs, hashtags, and topics on Reels, along with analytics for how many times the audio or hashtag has been used. The platform also added stickers(opens in a new tab) that let users ask questions or polls on Stories, and a new layout(opens in a new tab) for viewing posts on desktop.