Love is no longer sharing a password.
Streaming giant Netflix has started to send emails to its paid customers, reminding them that a Netflix account should only be used by one household, a move that is part of a global effort to reduce password sharing and increase subscriptions.
The email, which was obtained by The Netick reads: “Your Netflix account is for you and the people you live with — your household. You can easily watch Netflix on the go and when you travel — either on your personal devices or a TV at a hotel or vacation home.”
The email also advises users to check who is using their Netflix account and sign out of devices that should not have access. It also suggests changing the password if necessary.
Netflix also offers two options for users who want to share their account with someone outside their household: transferring a profile or buying an extra member.
Transferring a profile allows anyone on the account to create a new membership that they pay for themselves. Buying an extra member costs $7.99 per month and lets users share their account with someone who does not live with them.
Netflix said in a blogpost that the new rules are meant to help users control how their account is used and enjoy new features.
Netflix has already implemented the password sharing crackdown in regions such as Latin America, Canada, New Zealand, Portugal and Spain.