Safaricom has unveiled a new digital platform called Safaricom Hook aimed at empowering Kenyan youth and teenagers through technology and customized offerings tailored to their needs and interests.
The platform will leverage Safaricom’s extensive mobile network to provide Gen Z access to opportunities and inspiration across three main categories: technology, careers and culture.
“At Safaricom, we are keen on helping our young people leverage the transformative power of technology. Through Safaricom Hook, we aim to provide a platform for young Kenyans seeking inspiration, opportunities and a sense of belonging in a constantly evolving world,” said Safaricom CEO Peter Ndegwa at the launch event.
He added, “As the name suggests, Safaricom wants to create a lasting connection with a generation that has unique needs.”
The technology hook will focus on building digital skills, providing access to Safaricom’s Digital Talent Programme and Engineering Community, as well as partnering with organizations like the Power Learn Project to teach software development.
For careers, Safaricom Hook will prepare youth for both traditional and gig economy jobs by collaborating with companies like Meta and Wowzi to provide digital training for the gig economy and working with Brighter Monday on conventional career guidance.
The culture category will allow Gen Z to explore their interests in areas like sports, content creation and fashion. This includes initiatives like the popular Safaricom Chapa Dimba soccer tournament for youth, the upcoming Safaricom Athletics series and partnerships with groups like Artfit to mentor aspiring fashion designers.
Safaricom Hook also aims to promote financial literacy and savings among Kenyan youth through services like M-PESA Go and the Mali wealth management app.
“We want to nurture the aspirations of the Gen Z demographic and transform their lives by being a technology enabler,” Ndegwa said.
The platform is targeted at Kenyans between the ages of 10-24 who can sign up through the Safaricom Hook app or by dialing *555# on their phones.