Safaricom has launched a campaign led by its Business Unit aimed at positioning technology solutions for enterprise and public sector customers.
The company wants to use its connections and knowledge to grow its tech solutions in the areas of digital business, such as cloud computing, cyber security, and the internet of things (IoT), all of which are backed up by IT consulting services.
Safaricom is counting on these recent initiatives to enable it to play a stronger role in digitizing and transforming businesses in numerous sectors including as education, health, and manufacturing, in addition to bolstering its new business strategy to become a technology firm.
“As Kenya’s digital economy continues to expand across various sectors, we are well prepared to provide matching tech solutions that will meet the digital trends and opportunities for large, small and medium sized enterprises, who seek to digitize their businesses in areas such as fleet management, storage of information, disaster recovery and remote tracking of various assets. This aligns with our long-term strategy to offer technology-based solutions that ensure everyone has the capacity to participate and thrive in the digital economy as we seek to become a purpose-led technology company,” said Peter Ndegwa, CEO, Safaricom.
“Technology has changed and continues to change the way businesses are run. To be a digital business, owners must take advantage of the efficiencies created by technology. For example, cloud computing offers many options for a business from running efficient processes to disaster recovery options”, said Kris Senanu, Chief Enterprise Business Officer, Safaricom.
According to a study conducted last year by the Communications Authority (CA) and the Kenya National Bureau of Statistics (KNBS), 35.6 percent of public sector institutions and 22.9 percent of private firms in Kenya employ cloud computing services.
Cyber-security risks continue to be a crucial aspect in the development of a digital economy, with the Communication Authority of Kenya reporting that over 70 million cyber threats were detected in the first quarter of the fiscal year 2021-2022. For a company considering digitalizing its processes, this has become a vital issue.
Safaricom recently announced the successful pilot of their telematics car monitoring solution, which is part of the internet of things (IoT) solutions in development. The telecom demonstrated the endurance, flexibility, and ubiquity of its telematics smart tracking system by putting smart sensors in two East African Classic Rally vehicles that continuously communicated data to a connected digital platform.