B2B e-commerce food distribution platform Twiga Foods has been named in TIME’s 100 most influential companies list as a disruptor.
The disruptor’s list includes companies such as TikTok, ThriveMarket, Opibus among others.
The TIME’s 100 list considers businesses and corporate leaders who are shaping the future. The list highlights businesses making an extraordinary impact around the world. To assemble it, TIME solicits nominations across sectors including health care, entertainment, technology, and more from the TIME Magazine global network of editors and correspondents, as well as from industry experts. The companies are then evaluated on key factors, including relevance, impact, innovation, leadership, ambition, and success. The result is a diverse array of 100 businesses helping chart an essential path forward.
“We are honoured as Twiga Foods for being nominated by Time Magazine as one of the 100 of the most influential companies in 2022 & being recognized as a disruptor. I’m grateful to be leading a team of dedicated professionals who see the challenges in Africa as opportunities.” Peter Njonjo, Co – founder & Chief Executive Officer said.
The company banks on the informality of retail that has made food production and distribution a challenge across the continent and tackles this problem using its mobile based platform – Soko Yetu (meaning Our Market in Swahili) to bring the diverse assortment of products to informal retailers, allowing them to shop and have it delivered to their doorsteps within 24 hours. This removes the need for many intermediaries, significantly lowering the cost of food for consumers.
Twiga has over 130,000 retailers, served through a fleet that covers a cumulative 12,000Kms daily and handling over 1.2Million Kgs of assorted products every day.
“We are offering informal retailers in Africa what global retail chains have established in more developed markets, efficient, digitized, and integrated supply chains. Since informal retailers do not have the scale and capital do this on their own, we are building it and becoming their back-office, ” said Twiga’s Founder and CEO, Peter Njonjo.
“Twiga prides itself in being the first East African company to be nominated in the Times Top 100 Most Influential Companies 2022. We are deeply honored and remain committed to tackling the challenges of food security by using technology to deliver better quality and lower cost food.” read part of a statement by the company.
Twiga is targeting a pan-African expansion to East African markets like Uganda and Tanzania. Twiga is also investing in developing an alternative way of producing food on the continent and covering both ends of traceability and mass scale. The initiative aims to reduce consumers prices for popular fresh food products by over 30%.