Xiaomi and Leica partner, to launch first flagship phone this July

Xiaomi, the world’s largest consumer electronics and smart manufacturing company, and Leica Camera have announced their strategic partnership in mobile imaging.

The first imaging flagship smartphone co-developed by the two companies will be unveiled in July of this year.

Xiaomi, which was founded in 2010, is now the world’s third-largest smartphone manufacturer. Xiaomi has always followed the objective of’relentlessly producing wonderful products at honest costs to let everyone in the world have a better life through revolutionary technology’ since its inception 12 years ago. Its smartphones and other goods are available in over 100 countries and regions worldwide.

Xiaomi has become a key leader in technological innovation in the domains of consumer electronics and smart manufacturing due to its excellent R&D capabilities and continual long-term investment in technology. In the sphere of imaging, Xiaomi provides remarkable photography experiences such as portraits, night scenes, and landscapes based on its long-term technical accumulation in lens optics, chips, algorithms, and so on, as well as its profound grasp of mobile photography.

Xiaomi and Leica share the same ideas regarding mobile imaging. Through radical scientific achievements and artistic ambitions, both firms are keen to continuously investigate the optical performance and photographic experience in the mobile imaging era.

‘Xiaomi focuses on creating the ultimate user experience and has always hoped to explore the capabilities of smartphone photography to the extreme. Xiaomi and Leica agree with each other’s pursuits and ideas and appreciate each other’s advantages and industry. This cooperation will provide a strong boost to Xiaomi’s imaging strategy. During the cooperation, from optical design to tuning aesthetic orientations, the innovative technologies, product philosophies and imaging preferences of both parties have experienced unprecedented in-depth collision and fusion,’ said Lei Jun, founder, chairman and CEO of Xiaomi Group.

‘It is an honour to announce the long-term strategic cooperation with Xiaomi today. Leica and Xiaomi are both global premium brands and during this unprecedented deep cooperation process, both parties have successfully worked on the goal of providing customers a new era of mobile photography. We are convinced that the first jointly developed imaging flagship smartphone makes the pioneering progress of both companies visible. We will provide consumers in the field of mobile photography exceptional image quality, classic Leica aesthetics, unrestricted creativity, and will open a new era of mobile imaging,’ said Matthias Harsch, CEO of Leica Camera AG.