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    Report: Kenyan millennials and Gen Zs want more media coverage on money and empowerment

    Report: Kenyan millennials and Gen Zs want more media coverage on money and empowerment

    Former Head of Public Service Joseph Kinyua takes over as KCB Group Chairman

    Former Head of Public Service Joseph Kinyua takes over as KCB Group Chairman

    Isuzu East Africa launches special edition D-Max in honor of Eliud Kipchoge

    Isuzu East Africa launches special edition D-Max in honor of Eliud Kipchoge

    KCB Group shareholders to pocket KES 3.2 billion final dividend

    KCB Group shareholders to pocket KES 3.2 billion final dividend

    KCB Group PLC reports KES 9.8 billion profit after tax in Q1 2023

    KCB Group PLC reports KES 9.8 billion profit after tax in Q1 2023

    Kenyan students win global tech prize with hearing app

    Kenyan students win global tech prize with hearing app

    OpenAI leaders call for coordination and safety in superintelligence development

    OpenAI leaders call for coordination and safety in superintelligence development

    Google adds 8 new African countries to its Flood Hub platform

    Google adds 8 new African countries to its Flood Hub platform

    Safaricom to carry out system maintenance for 5 hours on Saturday night

    Safaricom to carry out system maintenance for 5 hours on Saturday night

  • Laptops
    Apple launches 15-inch MacBook Air with M2 Chip

    Apple launches 15-inch MacBook Air with M2 Chip

    Apple unveils 14-inch and 16-inch MacBook Pro with M2 Pro and M2 Max chips

    Apple unveils 14-inch and 16-inch MacBook Pro with M2 Pro and M2 Max chips

    Complete list of Macs that will run macOS Ventura

    Complete list of Macs that will run macOS Ventura

    Apple unleashes new MacBook Pros with powerful chips, more ports and a notch

    Apple unleashes new MacBook Pros with powerful chips, more ports and a notch

    Laptop buying mistakes you should avoid

    Laptop buying mistakes you should avoid

    Lenovo X1 Carbon 5th Generation Review: just good enough

    Lenovo X1 Carbon 5th Generation Review: just good enough

  • Smartphones
    Google unveils new Pixel devices with foldable phone and tablet

    Google unveils new Pixel devices with foldable phone and tablet

    Samsung launches affordable Galaxy A-series in Kenya with flexible payment options

    Samsung launches affordable Galaxy A-series in Kenya with flexible payment options

    Xiaomi launches Redmi Note 12 Series in Kenya, starts at KES 21,999

    Xiaomi launches Redmi Note 12 Series in Kenya, starts at KES 21,999

    TECNO announces pre-orders for its first foldable smartphone in Kenya

    TECNO announces pre-orders for its first foldable smartphone in Kenya

    Oppo Reno 8T 5G launched in Kenya for KES 49,999

    Oppo Reno 8T 5G launched in Kenya for KES 49,999

    Samsung’s Galaxy S23 Unpacked event: All you need to know

    Samsung’s Galaxy S23 Unpacked event: All you need to know

    TECNO launches PHANTOM X2 Series with retractable portrait lens in Kenya

    TECNO launches PHANTOM X2 Series with retractable portrait lens in Kenya

    Samsung’s first 2023 Galaxy A series phone comes with 5G, and it’s cheap

    Samsung’s first 2023 Galaxy A series phone comes with 5G, and it’s cheap

    Tecno announces Eliud Kipchoge as brand ambassador for PHANTOM X2 Series

    Tecno announces Eliud Kipchoge as brand ambassador for PHANTOM X2 Series

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    Safaricom, NCBA, and KCB restructure Fuliza – all you need to know

    Safaricom slashes prices of 4G Wi-Fi routers by 40%

    How to apply for the new generation number plates in Kenya

    How to apply for the new generation number plates in Kenya

    How to write prompts for Midjourney, from text to image

    How to write prompts for Midjourney, from text to image

    How to use ChatGPT and get the most out of it

    How to use ChatGPT and get the most out of it

    How to make and upload YouTube Shorts with ease

    How to make and upload YouTube Shorts with ease

    How to watch YouTube without ads on Android TV

    How to watch YouTube without ads on Android TV

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    Samsung’s Freestyle Projector now available to purchase in Kenya

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    You can now fix your typos and mistakes on WhatsApp

    Instagram’s new Twitter competitor app could launch next month

    Instagram’s new Twitter competitor app could launch next month

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    WhatsApp introduces Chat Lock feature to protect private conversations

    WhatsApp launches multi-device feature for up to four phones

    WhatsApp launches multi-device feature for up to four phones

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Home Social Media

Without apologies, Instagram is becoming another TikTok

Brian Murimi by Brian Murimi
July 27, 2022
in Social Media
Reading Time: 2 mins read
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Without apologies, Instagram is becoming another TikTok
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The mission statement of Instagram is “to capture and share the world’s moments.” This goal statement references to Instagram branding, which concentrates around creating visual impressions that leave clients with long-lasting memories.

Instagram has long been unequaled in transitioning social networking from textual to pictorial in the modern day. Instagram’s rapid climb to fame in less than a decade is directly related to the structuring of mission and vision statements.

Today, however, even as the company dines with the largest social media firms and its platform attracts billions of users, it still doesn’t believe in what it started, thanks to TikTok.

Instagram is basically imitating TikTok, and the CEO is shameless about it.

KEEPREADING

Instagram’s new Twitter competitor app could launch next month

Instagram users can now add multiple links in their bio

Instagram’s latest update, which includes an extremely algorithmic main feed, a push for the service’s TikTok-style “reels” videos, and heavy promotion of the TikTok-style “remix” feature, has resulted in users struggling to find content from friends and family, which was once the social network’s bread and butter.

I noticed videos from individuals I don’t know and no photographs on the timeline after the update.

The update has received a lot of backlash, and the boss, Adam Mosseri is having a hard time defending this.

“We’re hearing a lot of concerns from all of you,” Adam Mosseri said in a video posted to Twitter. “I’m hearing a lot of concerns about photos, and how we’re shifting to video. We’re going to continue to support photos, but I need to be honest: more and more of Instagram is going to become video over time. We’re going to have to lean in to that shift while continuing to support photos.”

The Instagram CEO defended recommendations as a tool to help users discover new things, but agreed that if users were seeing items they didn’t want to view, it suggested the app was doing a lousy job ranking.

Instagram’s redesign is commonly perceived as a response to TikTok’s continuous popularity, particularly among younger users, but will it last?

I’m sure someone is working on an authentic Instagram ‘as we knew it’ clone somewhere, and the alterations the company has made will be disastrous.

Adam Mosseri confirmed that they won’t go back to photo first.

“One thing I hear a lot is people asking to see more friend content in Feed. I’d love for there to be more friend content in feed, but all the growth in photos and videos from friends has been in stories and in DMs.” he tweeted.

Essentially, he affirmed that they are making Instagram worse and that there is nothing we can do about it.

Tags: Adam MosseriInstagramTikTok
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Brian Murimi

Brian Murimi

Brian is the founding geek at the Netick. A tech enthusiast skilled in journalism, media relations, multi-platform broadcasting, and social media. Write to him via bryanmurimi@gmail.com

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