The mission statement of Instagram is “to capture and share the world’s moments.” This goal statement references to Instagram branding, which concentrates around creating visual impressions that leave clients with long-lasting memories.
Instagram has long been unequaled in transitioning social networking from textual to pictorial in the modern day. Instagram’s rapid climb to fame in less than a decade is directly related to the structuring of mission and vision statements.
Today, however, even as the company dines with the largest social media firms and its platform attracts billions of users, it still doesn’t believe in what it started, thanks to TikTok.
Instagram is basically imitating TikTok, and the CEO is shameless about it.
Instagram’s latest update, which includes an extremely algorithmic main feed, a push for the service’s TikTok-style “reels” videos, and heavy promotion of the TikTok-style “remix” feature, has resulted in users struggling to find content from friends and family, which was once the social network’s bread and butter.
I noticed videos from individuals I don’t know and no photographs on the timeline after the update.
The update has received a lot of backlash, and the boss, Adam Mosseri is having a hard time defending this.
“We’re hearing a lot of concerns from all of you,” Adam Mosseri said in a video posted to Twitter. “I’m hearing a lot of concerns about photos, and how we’re shifting to video. We’re going to continue to support photos, but I need to be honest: more and more of Instagram is going to become video over time. We’re going to have to lean in to that shift while continuing to support photos.”
The Instagram CEO defended recommendations as a tool to help users discover new things, but agreed that if users were seeing items they didn’t want to view, it suggested the app was doing a lousy job ranking.
Instagram’s redesign is commonly perceived as a response to TikTok’s continuous popularity, particularly among younger users, but will it last?
I’m sure someone is working on an authentic Instagram ‘as we knew it’ clone somewhere, and the alterations the company has made will be disastrous.
Adam Mosseri confirmed that they won’t go back to photo first.
“One thing I hear a lot is people asking to see more friend content in Feed. I’d love for there to be more friend content in feed, but all the growth in photos and videos from friends has been in stories and in DMs.” he tweeted.
Essentially, he affirmed that they are making Instagram worse and that there is nothing we can do about it.