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    Reed Hastings steps down as Netflix CEO

    Apple unveils new Mac Mini with M2 and M2 Pro for enhanced performance

    Apple unveils new Mac Mini with M2 and M2 Pro for enhanced performance

    High Court orders suspension of bank to MPesa charges

    High Court orders suspension of bank to MPesa charges

    Government announces plan to manufacture smartphones for under KES 5,000 by year-end

    Government announces plan to manufacture smartphones for under KES 5,000 by year-end

    Safaricom’s Fuliza subscribers can now withdraw their limit at MPesa agent shops

    Safaricom’s Fuliza subscribers can now withdraw their limit at MPesa agent shops

    Microsoft exploring integration of OpenAI’s GPT technology into Office apps

    Microsoft exploring integration of OpenAI’s GPT technology into Office apps

    YouTube to allow creators to monetize Shorts content starting February 1

    YouTube to allow creators to monetize Shorts content starting February 1

    Safaricom launches 5G Wi-Fi service, starts at KES 3,499

    Safaricom launches 5G Wi-Fi service, starts at KES 3,499

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    Apple unveils 14-inch and 16-inch MacBook Pro with M2 Pro and M2 Max chips

    Complete list of Macs that will run macOS Ventura

    Complete list of Macs that will run macOS Ventura

    Apple unleashes new MacBook Pros with powerful chips, more ports and a notch

    Apple unleashes new MacBook Pros with powerful chips, more ports and a notch

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    Laptop buying mistakes you should avoid

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    Lenovo X1 Carbon 5th Generation Review: just good enough

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    Samsung’s Galaxy S23 Unpacked event: All you need to know

    Samsung’s Galaxy S23 Unpacked event: All you need to know

    TECNO launches PHANTOM X2 Series with retractable portrait lens in Kenya

    TECNO launches PHANTOM X2 Series with retractable portrait lens in Kenya

    Samsung’s first 2023 Galaxy A series phone comes with 5G, and it’s cheap

    Samsung’s first 2023 Galaxy A series phone comes with 5G, and it’s cheap

    Tecno announces Eliud Kipchoge as brand ambassador for PHANTOM X2 Series

    Tecno announces Eliud Kipchoge as brand ambassador for PHANTOM X2 Series

    TECNO Mobile opens pre-orders for Phantom X2 smartphone series in Kenya

    TECNO Mobile opens pre-orders for Phantom X2 smartphone series in Kenya

    Xiaomi Redmi A1+: Best budget smartphone in 2022?

    Xiaomi Redmi A1+: Best budget smartphone in 2022?

    Tecno Camon 19 Pro Mondrian Edition launches in Kenya for KES 35,000

    Tecno Camon 19 Pro Mondrian Edition launches in Kenya for KES 35,000

    All you need to know about the new iPhone 14 lineup

    All you need to know about the new iPhone 14 lineup

    Xiaomi 12S Series flagship features a huge 1-inch sensor

    Xiaomi 12S Series flagship features a huge 1-inch sensor

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    Twitter announces revenue sharing program for Blue verified creators

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    My six social media predictions for 2023

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    Blue, Gold and Grey: Twitter starts rolling out distinct verification marks

    Twitter is planning to start charging $20 a month for verification

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Home Social Media

Without apologies, Instagram is becoming another TikTok

Brian Murimi by Brian Murimi
July 27, 2022
in Social Media
Reading Time: 2 mins read
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Without apologies, Instagram is becoming another TikTok
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The mission statement of Instagram is “to capture and share the world’s moments.” This goal statement references to Instagram branding, which concentrates around creating visual impressions that leave clients with long-lasting memories.

Instagram has long been unequaled in transitioning social networking from textual to pictorial in the modern day. Instagram’s rapid climb to fame in less than a decade is directly related to the structuring of mission and vision statements.

Today, however, even as the company dines with the largest social media firms and its platform attracts billions of users, it still doesn’t believe in what it started, thanks to TikTok.

Instagram is basically imitating TikTok, and the CEO is shameless about it.

KEEPREADING

Now is the best time to start creating content

My six social media predictions for 2023

Instagram’s latest update, which includes an extremely algorithmic main feed, a push for the service’s TikTok-style “reels” videos, and heavy promotion of the TikTok-style “remix” feature, has resulted in users struggling to find content from friends and family, which was once the social network’s bread and butter.

I noticed videos from individuals I don’t know and no photographs on the timeline after the update.

The update has received a lot of backlash, and the boss, Adam Mosseri is having a hard time defending this.

“We’re hearing a lot of concerns from all of you,” Adam Mosseri said in a video posted to Twitter. “I’m hearing a lot of concerns about photos, and how we’re shifting to video. We’re going to continue to support photos, but I need to be honest: more and more of Instagram is going to become video over time. We’re going to have to lean in to that shift while continuing to support photos.”

The Instagram CEO defended recommendations as a tool to help users discover new things, but agreed that if users were seeing items they didn’t want to view, it suggested the app was doing a lousy job ranking.

Instagram’s redesign is commonly perceived as a response to TikTok’s continuous popularity, particularly among younger users, but will it last?

I’m sure someone is working on an authentic Instagram ‘as we knew it’ clone somewhere, and the alterations the company has made will be disastrous.

Adam Mosseri confirmed that they won’t go back to photo first.

“One thing I hear a lot is people asking to see more friend content in Feed. I’d love for there to be more friend content in feed, but all the growth in photos and videos from friends has been in stories and in DMs.” he tweeted.

Essentially, he affirmed that they are making Instagram worse and that there is nothing we can do about it.

Tags: Adam MosseriInstagramTikTok
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Brian Murimi

Brian Murimi

Brian is the founding geek at the Netick. A tech enthusiast skilled in journalism, media relations, multi-platform broadcasting, and social media. Write to him via bryanmurimi@gmail.com

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