It’s difficult to imagine a world without social media because it has become so ingrained in our daily lives. Social media platforms have revolutionized the way we communicate and consume content, from staying in touch with friends and family to staying up to date on the latest events and trends. The social media landscape continues to change and advance with each passing year, and 2023 is not likely to be any different.
This article describing my predictions for social media in 2023 is the result of my research. I will be looking at the trends and advancements that, in my opinion, will influence the social media landscape in the upcoming year, from the emergence of short-form video platforms to the ongoing evolution of the influencer economy.
TikTok beware: YouTube’s short form platform, Shorts, to become increasingly popular
The emergence of YouTube Shorts as a platform for short-form video is my first prediction. Despite its growing popularity, TikTok really needs to be careful. Shorter, more interesting video content has become more popular in recent years. Users can make and share brief, interesting videos on short-form video platforms like YouTube Shorts. Additionally, these platforms give businesses the chance to reach out to the audience with succinct, interesting ads that will do a better job of grabbing the audience’s attention.
But that’s not the point; YouTube announced that Shorts would begin to be monetized in February 2023, and as we all know, people follow the money.
The influencer economy on Twitter will undergo significant changes
Twitter impressions should be at the top of your list of the various Twitter metrics to monitor. Impressions have recently become publicly available on the Elon Musk-owned app. Tracking impressions gives you an idea of how far Tweets have traveled when combined with other metrics.
One measure of brand presence is the number of impressions on Twitter. You should consider who you choose to influence your product and how frequently their Tweets appear in people’s timelines if you want your business to be known on Twitter.
Retweets and likes may no longer be taken into account, but individual reach may. Also suggests that rate cards for specific individuals could change.
By the way, Elon Musk is making significant changes on social media and I am one of those who do not believe he is destroying the app.
Also, how many companies could go this route?
The use of influencers as a creative medium is expected to see significant growth
Influencer economy is a thing and that’s why I have three points of the six on influencers. The evolution of the influencer economy is another development that, in my opinion, will influence the social media landscape in 2023. Influencer marketing has emerged as a significant trend in recent years, and I anticipate that it will persist.
Influencers are now used more often as a creative medium on their own, rather than just as a source of inspiration. As a result, influencers will produce more of their own content and there will be less reliance on brands for creative guidance.
Furthermore, we anticipate that influencer marketing will advance, with brands and influencers working together on more innovative campaigns and ideas that complement their individual brand values.
The trend towards polished and professional content to increase, rather than just amateur content
Allow me use this phrase. The competition is getting worser. Well, almost 80% of the people I know are creating content or are willing to make passive income from content.
The emphasis on polished and professional content is another trend that, in my opinion, will influence the social media landscape in 2023.
I think that as social media platforms develop, there will be a move away from unpolished, poorly produced content and toward polished, well-produced, and interesting content. As users become more knowledgeable, they can quickly distinguish between amateur and professional content.
As a result, companies, brands, and people who make an investment in creating high-quality content will be more likely to be successful on social media. It will also be simple to create polished and expert content thanks to the use of sophisticated video and photo editing tools and easy access to them.
So, learn those new content related skills and invest in your production, mate.
More social media platforms will introduce the collaborate feature
The ability for users to collaborate on content is one trend that we can anticipate gaining traction in the upcoming year. It’s obvious that collaboration will be a key component of social media in the future as a result of new features being introduced by platforms like Twitter and Instagram that enable users to create and share content together.
While Saudi Arabian club Al Nassr signed 37-year-old legend Cristiano Ronaldo primarily to deliver success on the field, the arrival of one of the most famous athletes on the planet has unsurprisingly coincided with an enormous growth in the club’s social media following.
The club went from having just over 800,000 followers to having over 11 million followers in about a week thanks to Instagram’s collaboration feature. I doubt the impact would have been the same had Ronaldo chosen to share his own post with Al Nassr doing the same.
TikTok, a platform that debuted its “Duet” feature in 2018, is one that has already started to embrace this trend. Users can collaborate and create content together using this feature, which enables users to create videos with other users. Brands, creators, and celebrities frequently work together to create content on TikTok using the “Duet” feature.
You can now co-author tweets on Twitter.
This seems inevitable, and it’s anticipated that other platforms will also roll out new features that let users work together on content.
Instagram to continue releasing new features no one asked for
Instagram is known for rolling out new features that users don’t always request.
Instagram has previously introduced features like notes, but I’m not sure how useful they are right now. In addition to and despite complaints, the chronological order has been lost, and I see more foreigners than my friends on my page. Users have not generally embraced such.
Instagram will probably continue to roll out new features in the upcoming year, but since the company doesn’t care, it’s unclear whether or not users will like them.