Twitter CEO Elon Musk has announced that the platform will start sharing revenue from reply-thread ads with creators who subscribe to Twitter Blue Verified.
This move is aimed at boosting the platform’s appeal to content creators and compete with other social media sites such as YouTube, Instagram, and TikTok, which already have systems in place to pay creators directly through funds or ad splits.
Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads
— Elon Musk (@elonmusk) February 3, 2023
Twitter Blue is available for $8 per month or $84 per year, directly from Twitter. The subscription gives users access to exclusive features such as the ability to upload higher-quality and longer videos, as well as view counts on tweets.
However, there are currently few details available on how the revenue-sharing program will work.
Musk’s announcement has generated a lot of interest among content creators and Twitter users. However, no official information has been released by Twitter’s support pages or creator accounts yet.
It remains to be seen how the revenue-sharing program will be implemented and what the criteria will be for creators to be eligible for the program.
It’s also worth noting that Twitter has had a rocky relationship with advertisers in recent times, and it remains to be seen how this new program will impact the platform’s relationship with advertisers and the overall revenue generated from reply-thread ads.