Twitter has fulfilled its commitment to distribute advertising revenue to content creators by officially activating a feature that enables eligible users to earn money from ads displayed on the replies to their tweets.
The feature is part of Twitter’s Creator Revenue Sharing program, which aims to support and incentivize content creation on the platform. The program also includes Creator Subscriptions, which lets users charge their followers for exclusive content, and Super Follows, which lets users tip their favorite creators.
To qualify for the ads revenue share, users need to have at least 5 million tweet impressions in each month for the last three months, as previously reported. The tweet impressions are calculated based on the number of times a tweet is viewed on Twitter, including retweets and quote tweets.
Users who meet the criteria can receive a share of the ads revenue generated from their replies. The payout will be retroactive from February 3rd, 2023, when Twitter CEO Elon Musk first announced the feature on his account.
“Revenue payout to content creators will be cumulative from when I first promised to do so in February,” Musk tweeted.
The payout amount will vary depending on the number and quality of the replies, as well as the type and performance of the ads. Users will receive their share via the Stripe account they used to register for Creator Subscriptions in the next 72 hours.
Many users have already received emails from Twitter informing them of their earnings, which range from thousands to tens of thousands of dollars. Some users have also shared their earnings on Twitter, showing their appreciation and excitement.
One user, Ashley St. Clair, who has over 710,000 followers, tweeted her earnings along with a screenshot of the email from Twitter.
“FULL TRANSPARENCY. Minutes after Twitter announced ad revenue payouts, I received this saying I’ll be paid $7,153. For reference, I had 328 million tweet impressions in the last 28 days. These are awesome payout numbers & I encourage every single creator to share their content here,” she wrote.
I plan on being fully transparent about all money I make on Twitter
I work a salaried job for @TheBabylonBee that has nothing to do with social media & am not a full-time content creator
Twitter is paying me over $7k from ad revenue share just for tweeting
— Ashley St. Clair (@stclairashley) July 13, 2023
On the app, a message of congratulations and gratitude to the users is sent to see how much one has made.
Congratulations @(username)! As your share of our ads revenue in replies, you’re receiving $(figure). Your portion will be deposited into your Stripe-connected account within the next 72 hours. Thank you for being a creator on Twitter!
The feature is expected to boost user engagement and content quality on Twitter, as well as attract more creators to join and monetize their posts. It is also seen as a competitive move by Twitter against other social media platforms that offer similar or better revenue sharing options for creators, such as YouTube, Facebook and TikTok.