Azam Media to air FKF Premier League matches in KES 1.3 billion deal

In a major boost for Kenyan football, Azam Media Limited has signed a monumental 7-year broadcasting deal worth USD 9.1 million (KES 1.3 billion) with the Football Kenya Federation (FKF), the two organizations announced Thursday.

The partnership will revolutionize the way fans experience the beautiful game in the East African nation, bringing nonstop thrilling matches and top-notch coverage of the FKF Premier League to screens across the country and region.

“We’re thrilled to announce this exciting agreement between Azam Media Limited and FKF,” said Azam TV Kenya in a statement posted on Facebook. “Get ready for non-stop action and every moment of the FKF Premier League like never before.”

According to a press release from FKF, the 7-year deal is worth USD 1 million (KES 146 million) for the first season, with a 10% annual increment in subsequent seasons. Under the agreement, Azam Media will air four matches in every round on their pay TV and digital platforms.

“This collaboration between Azam Media Limited and FKF is a testament to our shared commitment to nurturing talent, fostering unity and creating memorable experiences for football fans across the region,” said Azam Media COO Yahya Mohamed at the partnership’s unveiling Thursday.

Mohamed reiterated the company’s dedication to delivering unmatched viewing experiences to audiences in Kenya and beyond.

“Football has an incredible ability to inspire generations and unite the world. Through this partnership, we are not just broadcasting matches, we are sharing stories of dedication and belief in Kenyan football,” he said.

FKF President Nick Mwendwa thanked Azam Media for the investment towards developing the league and wider Kenyan football.

“We thank Azam Media for agreeing to partner with us. This partnership will go a long way in improving the visibility of the league and in the long run, making our league even more competitive,” Mwendwa said.

He added that FKF remains committed to the holistic growth of the sport in the country. “As a federation, we shall continue seeking partnerships with likeminded companies with a view of increasing the commercial value of the league,” Mwendwa said.

Azam Media LTD, a leading media and production firm operating on DTH, DTT and OTT platforms, has dedicated Azam Sports 4 HD channel to Kenyan football content as part of the deal.