Electronic Arts Inc. has announced that in 2023, their world-famous football titles will be rebranded as EA SPORTS FC. In conjunction with 300+ partners across the football world, EA will be able to give the world’s largest interactive sports experience to its growing community.
This therefore makes FIFA 23 the last entrant under the FIFA brand name.
“The introduction of EA SPORTS FC will not impact any current EA SPORTS global football games, and EA and FIFA are excited to deliver the greatest, most expansive EA SPORTS™ FIFAever later this fall. Our final FIFA product will also include more game modes, features, teams, leagues, players, and competitions than any previous edition. Fans will be able to experience these innovations across the full EA SPORTS FIFA ecosystem including FIFA Mobile, FIFA Online 4, and eSports.” said EA in the statement.
EA SPORTS FC, according to the business, will serve as a platform for EA to develop, build, and expand new experiences, as well as harness the collective strength of more than 150 million players across EA SPORTS’ worldwide football games – and reach hundreds of millions of new fans in the years ahead.
“Our vision for EA SPORTS FC is to create the largest and most impactful football club in the world, at the epicenter of football fandom,” said Electronic Arts CEO Andrew Wilson. “For nearly 30 years, we’ve been building the world’s biggest football community – with hundreds of millions of players, thousands of athlete partners, and hundreds of leagues, federations, and teams. EA SPORTS FC will be the club for every one of them, and for football fans everywhere.”
EA SPORTS FC will feature more than 300 individual licensed partners, allowing players access to more than 19,000 athletes from 700 teams, 100 stadiums, and over 30 leagues throughout the world, according to the business. EA will extend the reach and strength of its football licensing portfolio through EA SPORTS FC by keeping and expanding licensed football content, scaling to new experiences, and expanding access across additional platforms. EA will also build on an inclusive basis and innovate in new areas for the worldwide community, including women’s and grassroots football.
“We’re thankful for our many years of great partnership with FIFA. The future of global football is very bright, and fandom around the world has never been stronger. We have an incredible opportunity to put EA SPORTS FC at the heart of the sport, and to bring even more innovative and authentic experiences to the growing football audience.” Wilson added.
EA said it would make more information on EA SPORTS FC available in Summer 2023.