Twitter says goodbye to its brand and hello to X

In a surprising and historic move, Twitter, the social media giant that has been at the forefront of online communication for over 15 years, announced on Sunday that it is rebranding as X, promising to offer unlimited interactivity and possibilities for its users.

The announcement was made by Elon Musk, who revealed the new domain name.

“X.com now points to https://twitter.com/,” tweeted Elon Musk, indicating that he had reclaimed the domain he had previously owned and sold in 1999.

https://t.co/bOUOek5Cvy now points to https://t.co/AYBszklpkE.

Interim X logo goes live later today.

— Elon Musk (@elonmusk) July 23, 2023

He further teased the audience with the prospect of a new logo by stating, “And soon we shall bid adieu to the twitter brand and, gradually, all the birds. If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow.”

The suspense did not last long, as later on Sunday, an interim X logo went live, leaving Twitter’s users and enthusiasts eager for more details about this radical transformation.

Linda Yaccarino, the CEO of Twitter, also took to the platform to elaborate on the exciting rebranding. She expressed her gratitude for the journey that Twitter had embarked upon and emphasized the significance of this new chapter.

“It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square,” tweeted Linda Yaccarino.

X, as it is envisioned by the company, will represent the future state of unlimited interactivity, focusing on audio, video, messaging, payments, and banking. The goal is to create a dynamic global marketplace that fosters the exchange of ideas, goods, services, and opportunities. Powered by advanced artificial intelligence, X aims to connect people in ways that were once unimaginable.

“For years, fans and critics alike have pushed Twitter to dream bigger, to innovate faster, and to fulfill our great potential. X will do that and more. We’ve already started to see X take shape over the past 8 months through our rapid feature launches, but we’re just getting started,” tweeted Yaccarino, hinting at the remarkable developments to come.

Furthermore, she emphasized that there will be no limits to this transformation, heralding X as the platform that can deliver everything. The possibilities are vast and exciting, and it seems that the collaboration between Elon Musk and Linda Yaccarino will play a crucial role in bringing X to the world.

“There’s absolutely no limit to this transformation. X will be the platform that can deliver, well….everything. @elonmusk and I are looking forward to working with our teams and every single one of our partners to bring X to the world,” tweeted Yaccarino.