After a three-year absence, the popular ride-hailing startup SafeBoda is making a comeback in the Kenyan market. This time, SafeBoda is expanding its services beyond just motorcycle taxis, locally known as “boda bodas,” by introducing SafeCar – a new car-hailing platform.
SafeBoda suspended its Kenyan operations in late 2020 to reevaluate its regional strategy.
Now, the company is poised to relaunch on February 8th with not just its trademark boda boda service, but also a fleet of cars available for hire, according to a post on its X account.
Nairobi are you ready for SafeBoda with SafeCar?
Yes, you heard us right. We are bringing SafeCar to Nairobi soon 😉#TumerudiHomeSafe pic.twitter.com/pLenHHMaXr
— SafeBoda Kenya (@SafeBoda_Kenya) February 4, 2024
The addition of SafeCar aims to tap into strong demand for affordable and convenient car services. With other major ride-hailing companies like Uber, Bolt, Little Cab, and upstart Faras’ competing in the market, Sussock believes SafeBoda’s versatility gives it an edge.
As part of its comeback, SafeBoda also plans to incorporate electric motorbikes and vehicles into its Nairobi fleet.
Upon closure, the company boasted a network of over 4,000 boda boda riders, initially launching its operations in Nairobi back in 2018. It relied on competitive pricing strategies to attract customers and expand its market presence.
Subsequently, the company made the decision to cease operations in Nigeria by December 2022, opting to concentrate solely on the Ugandan market. The rationale behind this move was the perceived lack of economic viability in the bike-hailing sector in Nigeria at that time.
The possibility of the company resuming its activities in Nigeria remains uncertain, akin to its operations in Kenya.
Since its exit from the Kenyan market, there has been notable growth in the e-mobility sector within the country. Some industry players have embraced electric-powered vehicles, including cars and bikes, as part of their transportation fleet.
As the Ugandan branch of the company forges ahead, it faces the challenge of competing with newly established firms that have emerged since its departure. Additionally, it must navigate through newly introduced operational hurdles, such as heightened taxation measures.