TikTok, the popular short-video platform, has announced the launch of Gimme The Mic, a global competition to discover new musical talent and support aspiring music creators.
The virtual talent show will allow anyone 18 years or older to audition for their chance to compete in a series of live events and win prizes.
“Whether you’re discovering new livestreams on your For You feed, tuning into your favorite creator’s daily GRWM, or starting a LIVE community of your own, TikTok offers endless fun and entertainment for everyone. TikTok LIVE makes it easier for all types of creators, including singers and musicians, to showcase their talents, share their art with their global community, and make a real-world impact,” TikTok said in a statement.
According to the statement, the competition will have three phases: Audition, Semi-Final, and the Grand-Finale. To audition, participants need to register on the audition page in-app and post one short submission video with hashtag #GIMMETHEMIC between August 7 and August 16.
Following the audition period, 30 of the most popular creators from the US will be selected to move on to perform and compete in pairs in the Semi-Final, a series of Multi-guest LIVE videos on @tiktoklive_us from September 1 to September 3. Those who tune in will have a chance to vote for their favorite performers in real time.
For the final round, the Top 10 contestants from the Semi-Final will compete in the US Grand-Finale on September 10 for the chance to be crowned as the US Gimme The Mic champion.
In addition to the title, the winner will receive 50,000 Diamond rewards* and a ticket to be a contestant in our LIVE Global Finale. Taking place on September 22 and 23, the Global Finale will feature winners from around the world competing for the top spot.
“We are committed to creating fun and entertaining ways to elevate our talented community and support them as they share their passion and creativity with the world. Gimme The Mic is a chance for contestants to showcase their talent to a wider community. Not only that, global contest winners will receive a trophy, have the opportunity to be featured on official TikTok channels, and receive up to 500,0000 Diamond rewards*,” TikTok said.